Subcategory · AI Citation Index

ERP

Netsuite leads ERP shortlists at 44%, but six major players cluster between 22–39%, showing no runaway consensus across 161 prompts.

161 discovery queries · 345 head-to-heads · refreshed Jul 22, 2026

Discovery stage

The shortlist

Across 161 buyer-style "ERP" queries

Netsuite appears in 71 of 161 prompts (44%), followed tightly by Oracle (39%), Microsoft Dynamics 365 (37%), and SAP (36%). Acumatica and Infor each hit 27%, while Workday and Sage Intacct close the top tier near 22–21%. No single vendor dominates—46 brands split citations across four models.

0%5%10%15%21%Coverage — share of discovery prompts where the brand surfaces58%66%75%84%93%Engine diversity

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X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions
Tracked acrossChatGPT,Gemini,Claude

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Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

1Netsuite
7/9
2Sage Intacct
5/9
3Oracle
5/9
4SAP
4/9
5Microsoft
4/9
1SAP
7/9
2Netsuite
7/9
3Microsoft
6/9
4Oracle
5/9
5Infor
5/9
1SAP
5/5
2Workday
5/5
3Oracle
5/5
4Ukg
5/5
5Place
4/5
1Workday
4/4
2Oracle
3/4
3Dayforce
2/4
4Netsuite
2/4
5POINT
2/4
1Microsoft
2/4
2POINT
2/4
3Quant
1/4
4Pulse
1/4
5Infor
1/4
1SAP
3/4
2Board
3/4
3Engine
3/4
4Oracle
2/4
5Microsoft
2/4
1Engine
2/4
2POINT
2/4
3Place
2/4
4Knowledge
1/4
5Tracker
1/4
1Netsuite
3/3
2Microsoft
3/3
3POINT
2/3
4Sage
2/3
5Acumatica
2/3
≥50% cited
25–49%
<25%
Topics are discovery-stage prompt clusters · erp

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 4/100

Head-to-head queries score Netsuite, Microsoft Dynamics 365, SAP S/4HANA, and Acumatica identically at 60 points across 34 comparisons. Infor and Oracle trail slightly at 56. The median evaluation score sits at 4, revealing sharp polarization between top contenders and the long tail.

0255075100Evaluation citation rate — % of category evaluation prompts citing this brand09172634Evaluation prompts cited inmedian citation ratemedian exposure

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X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure
Median citation rate 4/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Citation sources

Where AI pulls citations from

590 citations captured across ERP prompt runs.

Vendor pages

119

Product, help, and marketing pages from tracked vendors

Independent sources

117

Reviews, encyclopedias, forums, press — not vendor-owned

Buyer questions

What AI cites for top ERP questions

Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.

Discovery

Buyers exploring the category

Evaluation

Buyers comparing options

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