Out nowThe Citation EconomyBuy on Amazon →

Subcategory · AI Citation Index

ERP

SAP leads 57-brand ERP field at 49.7% shortlist rate; NetSuite, Oracle, and Microsoft Dynamics 365 cluster near 40%; category avg 25.9 trails evaluation median.

161 discovery queries · 345 head-to-heads · refreshed Oct 9, 2026

Discovery stage

The shortlist

Across 161 buyer-style "ERP" queries

SAP appears in 80 of 161 prompts (49.7%), followed by NetSuite (44.1%) and Oracle (43.5%). Microsoft Dynamics 365 takes 37.3%, while Acumatica and Infor each hit 27.3% despite smaller mention counts. All top brands span 4 AI models, signaling consistent cross-platform recognition.

11%22%33%44%55%Coverage — share of discovery prompts where the brand surfaces68%73%78%83%88%Engine diversity

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions
Tracked acrossChatGPT,Gemini,Claude

Get weekly AI visibility changes for ERP sent to your inbox.

Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

1Netsuite
7/9
2Sage Intacct
5/9
3Oracle
5/9
4Board
4/9
5SAP
4/9
1SAP
9/9
2Oracle
7/9
3Netsuite
7/9
4Microsoft
6/9
5Infor
5/9
1SAP
5/5
2Workday
5/5
3Oracle
5/5
4Ukg
5/5
5Dayforce
3/5
1Workday
4/4
2SAP
4/4
3Ukg
4/4
4Oracle
3/4
5Dayforce
2/4
1Microsoft
2/4
2Zoho Expense
1/4
3SAP
1/4
4Quant
1/4
5EBM
1/4
1SAP
3/4
2Board
3/4
3Oracle
2/4
4Microsoft
2/4
5Maestro
1/4
1Knowledge
1/4
2Tracker
1/4
3Zoho Expense
1/4
4Microsoft
1/4
5Blackbaud
1/4
1Netsuite
3/3
2Microsoft
3/3
3SAP
3/3
4Sage
2/3
5Acumatica
2/3
≥50% cited
25–49%
<25%
Topics are discovery-stage prompt clusters · erp

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 4/100

NetSuite, Microsoft Dynamics 365, SAP S/4HANA, and Acumatica tie at 60-point evaluation averages across 34 head-to-head queries. Infor and Oracle score 56 across 32 comparisons, while Oracle Fusion Cloud ERP drops to 49 over 28 queries. The 4-point median evaluation score reflects sparse pairwise testing relative to shortlist volume.

0255075100Evaluation citation rate — % of category evaluation prompts citing this brand09172634Evaluation prompts cited inmedian citation ratemedian exposure

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure
Median citation rate 4/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Citation sources

Where AI pulls citations from

590 citations captured across ERP prompt runs.

Vendor pages

119

Product, help, and marketing pages from tracked vendors

Independent sources

117

Reviews, encyclopedias, forums, press — not vendor-owned

Buyer questions

What AI cites for top ERP questions

Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.

Discovery

Buyers exploring the category

Evaluation

Buyers comparing options

Want to know if AI cites your brand for ERP?

Free audit. ChatGPT, Perplexity, Gemini, Claude.

Run an audit →

See the full ERP leaderboard →