AEO Score
81
Authoritative Source
Avg Prompt Score
18
across 123 prompts
AI Share of Voice
8%
across 107 prompts
Critical Issues
3
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
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1Executive summary
Shopify is highly likely to be cited by AI engines for evaluation and conversion queries because it has very strong third-party review authority (G2 shows 5,077 reviews with a 4.4/5 rating) and first-party evaluation content (public pricing page and first-party comparison hub). The single highest-ROI fix is to strengthen structured-data coverage for B2B evaluation queries (SoftwareApplication/FAQPage) and ensure AI-crawlability of the most important pages (robots.txt + SSR verification), so AI engines can cite Shopify pages directly rather than relying only on third-party review sites.
Based on audit of shopify.com · May 6, 2026