Subcategory · AI Citation Index

Demand Planning

Demand planning is a three-way tie at the top of AI discovery. Anaplan, Kinaxis, and o9 Solutions each show up in 91% of buyer queries across ChatGPT, Claude, Gemini, and Perplexity, with near-identical mention volumes and universal engine visibility. Blue Yonder trails at 83% discovery share but maintains the same four-engine footprint. The category is consolidated around this quartet — no brand outside the top four cracks 72% discovery share, and the tail fragments quickly into mid-tier ERP modules and niche forecasting tools. This is a mature category where AI engines have settled on a stable shortlist.

35 discovery queries · refreshed May 1, 2026

Discovery stage

The shortlist

Across 35 buyer-style "Demand Planning" queries

Anaplan, Kinaxis, and o9 Solutions form a perfect triplet: each surfaces in 91% of buyer queries about demand planning and appears on every AI engine we track. Blue Yonder slots in fourth at 83% discovery share with the same universal visibility. NetSuite drops to 71% — still visible across all four engines but cited less frequently — while the rest of the pack fragments into sub-60% territory.

3%13%22%32%42%Coverage — share of discovery prompts where the brand surfaces67%72%77%82%87%Engine diversity

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions
Tracked acrossChatGPT,Gemini,Claude

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Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

1Insights
9/9
2Kinaxis
9/9
3SAP
9/9
4Plan
9/9
5o9 Solutions
9/9
1Blue Yonder
8/8
2Netsuite
8/8
3o9 Solutions
8/8
4Microsoft
8/8
5Kinaxis
8/8
1Anaplan
6/7
2Kinaxis
6/7
3o9 Solutions
6/7
4Blue Yonder
5/7
5Netsuite
5/7
1Plan
4/4
2Insights
4/4
3Netstock
4/4
4Anaplan
4/4
5Align
4/4
1Anaplan
3/3
2Kinaxis
3/3
3o9 Solutions
3/3
4Trend
3/3
5Quant
2/3
1Anaplan
3/3
2o9 Solutions
2/3
3Kinaxis
2/3
4Salesforce
2/3
5Pigment
2/3
1POINT
2/3
2o9 Solutions
2/3
3Kinaxis
2/3
4Blue Yonder
2/3
5Trend
2/3
1Blue Yonder
3/3
2o9 Solutions
3/3
3Kinaxis
3/3
4RELEX Solutions
3/3
5Anaplan
3/3
≥50% cited
25–49%
<25%
Topics are discovery-stage prompt clusters · demand-planning

Citation sources

Where AI pulls citations from

638 citations captured across Demand Planning prompt runs.

Vendor pages

192

Product, help, and marketing pages from tracked vendors

Independent sources

225

Reviews, encyclopedias, forums, press — not vendor-owned

Buyer questions

What AI cites for top Demand Planning questions

Every query in our audit is exploratory: buyers ask AI for tools to 'identify slow-moving inventory and adjust demand plans', 'adjust forecasts based on real-time sales data', and 'scenario planning in demand forecasting'. No head-to-head comparisons, no pricing questions, no vendor-trust checks — just top-of-funnel feature searches and vertical fit ('demand planning for CPG', 'demand forecasting for manufacturing').

Discovery

Buyers exploring the category

Evaluation

Buyers comparing options

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