Executive summary
Pipedrive is highly likely to be cited by AI engines for CRM evaluation queries because it has strong third-party review authority (G2 ~2,940 reviews, 4.3★) and first-party comparison surfaces like “Pipedrive vs. HubSpot” plus a publicly crawlable pricing page. The single highest-ROI fix is to strengthen structured-data + evaluation-query coverage (SoftwareApplication/FAQPage) across product and comparison pages so prompts like “How does Pipedrive compare to HubSpot?” and “How much does Pipedrive cost?” are answered directly from pipedrive.com rather than only from G2/other sources.
Based on audit of pipedrive.com · Apr 1, 2026
Avg Prompt Score
59
across 24 prompts
Category Rank
#4
of 21 brands
vs. Category Avg
+9
avg 63/100
Critical Issues
3
critical + high
CRM · score distribution
21 brands72/100 · #4 of 21 · +9 above avg
Pillar scores vs. category average
Vertical line = category average (21 brands)