Executive summary
Dotdigital is highly likely to be cited for category and shortlist prompts because it has 1,175 G2 reviews at 4.4★ and strong LinkedIn authority (40,733 followers). The biggest AI-citation risk is evaluation-stage comparison and pricing: the site’s pricing is “Request a customized pricing plan” (no public tiers), and first-party “[Dotdigital] vs Brevo Marketing Platform / Agentforce Marketing (formerly Salesforce Marketing Cloud) / Klaviyo / SAP Engagement Cloud (formerly SAP Emarsys)” pages were not found in live search—so AI engines may rely on third-party comparisons instead of citing Dotdigital directly.
Based on audit of dotdigital.com · Apr 1, 2026
Avg Prompt Score
0
across 19 prompts
Critical Issues
5
critical + high