AEO Score
66
Strong Presence
Avg Prompt Score
3
across 398 prompts
AI Share of Voice
3%
across 379 prompts
Critical Issues
5
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Dotdigital is visible in
3Executive summary
Dotdigital is highly likely to be cited for category and shortlist prompts because it has 1,175 G2 reviews at 4.4★ and strong LinkedIn authority (40,733 followers). The biggest AI-citation risk is evaluation-stage comparison and pricing: the site’s pricing is “Request a customized pricing plan” (no public tiers), and first-party “[Dotdigital] vs Brevo Marketing Platform / Agentforce Marketing (formerly Salesforce Marketing Cloud) / Klaviyo / SAP Engagement Cloud (formerly SAP Emarsys)” pages were not found in live search—so AI engines may rely on third-party comparisons instead of citing Dotdigital directly.
Based on audit of dotdigital.com · Apr 1, 2026