Subcategory · AI Citation Index
Workflow Automation
Zapier leads 271 brands at 76% shortlist rate; ServiceNow rises +13 delta while Microsoft Power Platform drops -67.
178 discovery queries · 271 head-to-heads · refreshed Oct 5, 2026
Discovery stage
The shortlist
Across 178 buyer-style "Workflow Automation" queries
Zapier appears in 135 of 178 prompts (76% shortlist rate, 421 mentions) and ties Slack at a score of 72. Microsoft Power Automate claims second place with 70% shortlist rate but lags at score 21. Workato, Azure Automation & Control, and ServiceNow round out the top five, all hitting 4-model diversity across the board.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 3/100
Zapier, ServiceNow, Salesforce, and Microsoft Power Automate each average 47 in head-to-head evaluations across 27 comparison queries. Workato trails slightly at 45 (26 queries), while Slack drops to 40 (23 queries). The median evaluation score across all brands is 3, underscoring a wide quality spread in the 271-brand pool.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Trends
Over the last 12 months
Average score peaked at 71 in July 2026 (5 samples) and fell to 15 by October (10 samples). ServiceNow rose +13 delta while Microsoft Power Platform dropped -67. The eight-month window shows high volatility; interpret with caution given small sample sizes in recent months.
Brands to know
In this category
Zapier
Dominates shortlist frequency and mention count (421) with a 72 score. Four models cite it consistently, making it the default no-code integration hub.
Read brand profile →Workato
Scores 74 and appears in 60% of prompts with 244 mentions. Targets enterprise iPaaS buyers who need API-first complexity beyond Zapier's UI.
Read brand profile →ServiceNow
Rising +13 delta with a 71 score and 47 average in evaluations. ITSM incumbents leverage its workflow engine for broader automation plays.
Read brand profile →N8n
Scores 71 despite not cracking the top-10 shortlist. Open-source architecture appeals to DevOps teams avoiding vendor lock-in and per-task pricing.
Read brand profile →Asana
Leads featured candidates at 78. Project-management roots now bundle workflow rules, bridging task tracking and conditional automation in a single SKU.
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