AEO Audit is a free tool that scores B2B SaaS websites for AI search visibility — how likely they are to be cited by ChatGPT, Perplexity, and Google AI Overviews when B2B buyers search.

What is AI Engine Optimization (AEO)?

AI Engine Optimization (AEO) is the practice of structuring content, entity signals, and technical infrastructure so that AI engines cite your brand in generated answers. It extends traditional SEO to cover ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Yes. AEO Audit is free. Enter any B2B SaaS brand and receive a full AI visibility score with prioritised recommendations.

How does AEO Audit score websites?

AEO Audit scores across six pillars: AI Visibility (22%), Brand Authority (23%), Content Quality (18%), Platform Optimization (15%), Structured Data (12%), and Technical AEO (10%). Each pillar reflects specific signals that AI engines use when deciding which sources to cite.

Subcategory · AI Citation Index

Who AI is citing in Workflow Automation

No single workflow automation tool dominates AI citations; Airtable and Zapier lead evaluations at 77 and 76, but shortlist coverage is zero.

Brands tracked

151

Avg AEO score

66/100

Citation coverage

of brands cited at least once

Dominant brands

cited > 50% of queries

Discovery stage

The shortlist

When buyers ask AI for the best Workflow Automation software

No discovery-stage prompts have been scored against this category yet — once the shortlist cron runs, this section will surface which brands AI cites most.

Evaluation stage

The battleground

How brands fare on comparison queries · category median 42/100

Airtable leads evaluation queries with a 77 average score across 4 comparisons, followed by Zapier at 76 and Simple Poll at 72. The median evaluation score sits at 42, indicating a sharp divide between top-tier brands and the rest. Workato and Relay.app trail at 51 and 52, barely above the median.

OpenText Server Backup

Each brand's evaluation score averages how AI responds to head-to-head comparison queries that mention them. Above-median brands win their comparisons more often than they lose.

Trends

Over the last 12 months

Two months of audit data (March and April 2026) show average category score rising from 61 to 66. ServiceNow Workflow Data Fabric gained 16 points, the sharpest climb. Bardeen dropped 6 points. Too few audits to establish a long-term trend.

Biggest gain

ServiceNow Workflow Data Fabric

+16 pts

Biggest drop

Bardeen

-6 pts

Editorial picks

Brands worth watching

Airtable

Tops evaluation queries at 77 across 4 comparisons and scores 72 in featured candidate audits. Maintains strong AI citability in both discovery and head-to-head contexts.

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Zapier

Matches Airtable nearly exactly with a 76 evaluation average and 72 featured candidate score. AI models treat it as a direct peer to Airtable in workflow automation evaluations.

Read brand profile →

ServiceNow Workflow Data Fabric

Gained 16 points in the latest audit window, the largest upward move in the category. Featured candidate score of 74 suggests growing AI recognition of its enterprise workflow capabilities.

Read brand profile →

Workato

Scores 78 in featured candidate audits but only 51 in head-to-head evaluations across 4 queries. AI models cite it in discovery contexts but rate it lower when buyers compare alternatives directly.

Read brand profile →

FAQ

Workflow Automation questions, answered

What is the best workflow automation software for small teams?+

Airtable and Zapier tie for the highest AI evaluation scores at 77 and 76 across comparison queries. Both brands score 72 in featured candidate audits, making them the most frequently cited tools for general workflow automation needs.

How does Zapier compare to Airtable for workflow automation?+

AI models rate them nearly identically: Airtable at 77, Zapier at 76 in head-to-head evaluations. Both appear in featured candidate lists at 72, suggesting AI sees them as interchangeable for most workflow use cases.

Which workflow automation tool is gaining the most AI visibility?+

ServiceNow Workflow Data Fabric climbed 16 points in the most recent audit window, the largest gain in the category. Its featured candidate score of 74 reflects growing AI recognition, though it still trails Airtable and Zapier.

Why does Workato score differently in discovery versus comparison queries?+

Workato scores 78 in featured candidate audits but drops to 51 in direct head-to-head evaluations. AI models cite it broadly in discovery contexts but downgrade it when buyers ask for specific comparisons against alternatives.

Is there a clear leader in AI citations for workflow automation?+

No. Zero brands achieve shortlist dominance across 17 discovery prompts, and 151 brands compete in the category. Airtable and Zapier lead evaluations, but the space remains fragmented with no single tool capturing consistent AI recommendation share.

What is the median evaluation score for workflow automation tools?+

The median sits at 42, well below the top performers. Airtable, Zapier, and Simple Poll score in the 70s, but most brands fall below 50 in head-to-head comparisons, indicating a steep quality tier in AI perception.

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