Subcategory · AI Citation Index
Robotic Process Automation
UiPath and Microsoft Power Automate tie at 80.6% shortlist rate across 165 prompts; 66 brands compete in a fragmenting RPA field.
165 discovery queries · 110 head-to-heads · refreshed Oct 16, 2026
Discovery stage
The shortlist
Across 165 buyer-style "Robotic Process Automation" queries
UiPath and Microsoft Power Automate each appear in 133 of 165 prompts (80.6%), with UiPath earning 481 mentions and a score of 72 versus Power Automate's 459 mentions and score of 21. sapstore.com lands third at 24.2% shortlist rate, followed by Appian (21.2%) and nintex.com (20.6%). Only 16 brands achieve consensus across all models, signaling a market where brand recognition divides sharply after the top two.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 5/100
UiPath and Microsoft Power Automate tie at an average evaluation score of 43 across 24 head-to-head queries each, while ServiceNow trails at 34 across 19 comparisons. Appian scores 18 in 10 queries; NICE and SAP Build each average 11 in 6 queries. The median score sits at just 5, indicating most RPA vendors struggle to differentiate in direct evaluations.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Trends
Over the last 12 months
Average scores swing from 63 in March 2026 to zero in August–October, though sample sizes drop from 13 to as low as 1, making trend interpretation unreliable. Blueprism rose 11 points while Azure Automation & Control fell 16, but sparse data limits confidence in directional shifts.
Brands to know
In this category
Uipath
Dominates with a score of 72 and 481 mentions, appearing in 80.6% of prompts. UiPath ties Microsoft Power Automate for shortlist ubiquity but leads decisively in both citation volume and evaluation performance (43 average across 24 queries).
Read brand profile →Automationanywhere
Scores 66 despite absent shortlist data, indicating strong peer-comparison performance when directly evaluated. Positions as a third-tier contender behind UiPath and Microsoft in overall market visibility.
Read brand profile →Blueprism
Scores 63 and shows an 11-point delta as the category's fastest riser. Lacks shortlist presence in the dataset but gains traction in evaluation contexts, suggesting growing model awareness.
Read brand profile →Microsoft Power Automate
Matches UiPath's 80.6% shortlist rate with 459 mentions but scores only 21, revealing a gap between top-of-mind recall and deeper technical assessment. Ties UiPath at 43 in head-to-head evaluations, indicating parity when prompted for direct comparison.
Read brand profile →Appian
Appears in 21.2% of prompts (35 of 165) with 54 mentions and a score of 14. Evaluation data shows an 18 average across 10 queries, positioning Appian in the second tier below UiPath and Microsoft but ahead of NICE and SAP Build.
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