[unCited]
ProductCitation IndexAI InfluenceBlogBook
[unCited]/Workato
ProductCitation IndexAI InfluenceBlogBook
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AEO Score

78

Strong Presence

Avg Prompt Score

11

across 1088 prompts

AI Share of Voice

11%

across 1070 prompts

Category Visibility

#6

in Workflow Automation · of 298

Critical Issues

4

critical + high

Per-stage performance

🔍Discovery
734 category
Cited23%167/734
Share of voice11%avg
Engine consensus45%of engines
Competitors32.3avg/cited
Sentiment—no data
⚖️Evaluation
11 brand-level
Cited100%11/11
Share of voice100%avg
Engine consensus100%of engines
Competitors1.1avg/cited
Sentiment—no data
🛡️Trust
6 brand-level
Cited67%4/6
Share of voice67%avg
Engine consensus100%of engines
Competitors2.5avg/cited
Sentiment—no data
💰Conversion
5 brand-level
Cited40%2/5
Share of voice40%avg
Engine consensus100%of engines
Competitors2.5avg/cited
Sentiment—no data

Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.

Categories Workato is visible in

4
  • Workflow Automation3 of 222→
  • Workflow Automation6 of 277→
  • ETL & Data Integration12 of 177→
  • Developer Tools88 of 324→

Executive summary

Workato is highly likely to be cited by AI engines for iPaaS “best” and enterprise evaluation queries because it has strong G2 authority (752 reviews, 4.7★) and first-party comparison content (e.g., Workato vs MuleSoft, Workato vs Zapier). The single highest-ROI fix is to strengthen crawlable, schema-backed evaluation surfaces for pricing and “Workato vs Dell Boomi / SnapLogic / Tray.io” so the model can cite Workato directly for cost and side-by-side decisions.

Based on audit of workato.com · Apr 2, 2026

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