AI Visibility
measured70/100
Frequently Cited · in Workflow Automation
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals74/100
Solid fundamentals
Avg Prompt Score
12
across 1076 prompts
AI Share of Voice
12%
across 1076 prompts
Critical Issues
3
critical + high
Brand Accuracy
1/249
citations with inaccuracies
How AI Visibility breaks down
in Workflow Automation
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Workato is visible in
4Executive summary
Workato is highly likely to be cited by AI engines for iPaaS evaluation queries because it has strong G2 presence (843 reviews, 4.7★, Leader) and multiple first-party competitor comparison pages (e.g., Workato vs MuleSoft, Workato vs Boomi). The single highest-ROI fix is to strengthen crawlable, schema-backed evaluation content on workato.com for pricing and comparison intent (especially SoftwareApplication/FAQPage coverage), so conversion-stage prompts like "How much does Workato cost?" and evaluation prompts like "How does Workato compare to MuleSoft Anypoint Platform?" can be answered directly from first-party pages.
Based on audit of workato.com · Oct 18, 2026