Category · AI Citation Index
Commerce
Commerce tooling remains highly fragmented across payment processing, ERP, and fulfillment layers. Stripe's 37% shortlist rate reflects its position as default payment infrastructure, while NetSuite (33%) anchors enterprise back-office operations. The presence of Point (29%) and PayPal (24%) signals ongoing competition in payment rails. Mid-tier players like ShipBob (11%) and Brightpearl (10%) address operational gaps in fulfillment and inventory management, suggesting buyers assemble multi-vendor stacks rather than adopting unified platforms.
827 discovery queries · 496 head-to-heads · refreshed Jul 13, 2026
Discovery stage
The shortlist
Across 827 buyer-style "Commerce" queries
- 1stripe.comstripe.com37%
- 2netsuite.comnetsuite.com33%
- 3pointapp.orgpointapp.org29%
- 4paypal.compaypal.com24%
- 5dynamics.microsoft.comdynamics.microsoft.com17%
- 6shipbob.comshipbob.com11%
- 7brightpearl.combrightpearl.com10%
- 8blueyonder.comblueyonder.com9%
- 9fishbowlinventory.comfishbowlinventory.com4%
- 10bigcommerce.combigcommerce.com33%
Get weekly AI visibility changes for Commerce sent to your inbox.
Score shifts, new entrants, citation gaps — every Monday.
Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 3/100
Hover or click a logo to see brand details
Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Stripe
Leads at 37% shortlist rate as the default payment processing layer across commerce stacks.
Read brand profile →NetSuite
Captures 33% shortlist rate as the enterprise ERP backbone for financial and inventory management.
Read brand profile →Point
Achieves 29% shortlist rate, signaling competitive pressure in payment infrastructure and alternative rails.
Read brand profile →Citation sources
Where AI pulls citations from
1000 citations captured across Commerce prompt runs.
Vendor pages
174Product, help, and marketing pages from tracked vendors
Independent sources
170Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Commerce questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the category
Evaluation
Buyers comparing options- A Complete Guide on Build vs Buy eCommerce Marketplacesparxitsolutions.com
- Build vs buy: e-commerce platforms - DEPT®deptagency.com
- Build vs Buy – Choosing your eCommerce Platformexperionglobal.com
Conversion
Buyers ready to buy- Best Free Ecommerce Website Builder (2026 Guide)fitsmallbusiness.com
- 10 Best Ecommerce Platforms for 2026 (Tested & Ranked)technologyadvice.com
- Best Free Ecommerce Platforms in 2026 - Our Top Picks - Ecommerce-Platforms.comecommerce-platforms.com
Drill down
Subcategories
Want to know if AI cites your brand for Commerce?
Free audit. ChatGPT, Perplexity, Gemini, Claude.
Run an audit →