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Category · AI Citation Index

Commerce

Commerce Components by Shopify dominates shortlists at 74% across 827 prompts; 543 brands compete, average score 24.

827 discovery queries · 761 head-to-heads · refreshed Sep 24, 2026

Discovery stage

The shortlist

Across 827 buyer-style "Commerce" queries

Commerce Components by Shopify appears in 611 of 827 prompts (74% shortlist rate, score 77), followed by BigCommerce at 62% and woocommerce.com at 46%. Stripe and Netsuite round out the consensus with 36% and 33% shortlist rates respectively. PayPal trails at 24%, while 222 brands total achieve consensus status across the field.

  1. 1
    Commerce Components by Shopify
    shopify.com
    74%
  2. 2
    BigCommerce
    bigcommerce.com
    62%
  3. 3
    woocommerce.com
    woocommerce.com
    46%
  4. 4
    salesforce.com
    salesforce.com
    44%
  5. 5
    Stripe
    stripe.com
    36%
  6. 6
    Netsuite
    netsuite.com
    33%
  7. 7
    paypal.com
    paypal.com
    24%
  8. 8
    ShipBob
    shipbob.com
    11%
  9. 9
    oroinc.com
    oroinc.com
    11%
  10. 10
    channeladvisor.com
    channeladvisor.com
    7%

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Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

1Shopify
34/37
2BigCommerce
29/37
3WooCommerce
22/37
4Salesforce
22/37
5Stripe
20/37
1Shopify
22/23
2BigCommerce
20/23
3Salesforce
18/23
4WooCommerce
12/23
5commercetools
11/23
1Shopify
11/13
2BigCommerce
8/13
3WooCommerce
6/13
4Salesforce
6/13
5Yotpo
5/13
1Shopify
10/10
2BigCommerce
8/10
3Salesforce
7/10
4Netsuite
6/10
5Oracle
5/10
1Shopify
5/7
2WooCommerce
5/7
3BigCommerce
5/7
4Yotpo
4/7
5On-Site
3/7
1Shopify
7/7
2Cin7 Core
7/7
3Zoho Expense
7/7
4Linnworks
6/7
5Netsuite
6/7
1Shopify
7/7
2BigCommerce
7/7
3Salesforce
7/7
4commercetools
7/7
5SAP
6/7
1Shopify
7/7
2BigCommerce
7/7
3WooCommerce
6/7
4Shopify POS
6/7
5Netsuite
4/7
≥50% cited
25–49%
<25%
Topics are discovery-stage prompt clusters · commerce

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 3/100

Shopify, BigCommerce, and Salesforce Commerce Cloud tie at 72 in head-to-head evaluations, each appearing in over 90 comparison queries. Commercetools scores 65 across 83 matchups, while WooCommerce and Netsuite drop to 49 and 46. The median brand scores just 3, indicating sharp stratification between enterprise platforms and the long tail.

0255075100Evaluation citation rate — % of category evaluation prompts citing this brand023466992Evaluation prompts cited inmedian citation ratemedian exposure

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure
Median citation rate 3/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Citation sources

Where AI pulls citations from

1000 citations captured across Commerce prompt runs.

Vendor pages

174

Product, help, and marketing pages from tracked vendors

Independent sources

170

Reviews, encyclopedias, forums, press — not vendor-owned

Buyer questions

What AI cites for top Commerce questions

Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.

Discovery

Buyers exploring the category

Evaluation

Buyers comparing options

Conversion

Buyers ready to buy

Drill down

Subcategories

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