Category · AI Citation Index
Commerce
Commerce Components by Shopify leads 542 brands with 73.9% shortlist rate; BigCommerce trails at 61.7%; evaluation scores cluster at 72 for top three.
827 discovery queries · 761 head-to-heads · refreshed Sep 2, 2026
Discovery stage
The shortlist
Across 827 buyer-style "Commerce" queries
Commerce Components by Shopify appears in 611 of 827 prompts (73.9% shortlist rate, 1,924 mentions), outpacing BigCommerce (61.7%, 1,353 mentions) and WooCommerce (46.4%, 790 mentions). Stripe (35.7%) and Netsuite (32.8%) round out the top tier. Model diversity is uniform at 5 across all leaders, but 211 consensus brands fragment the long tail.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
ShopifyShopifyShopifyShopifyShopifyShopifyShopifyShopifyShopify POSEvaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 3/100
Shopify, BigCommerce, and Salesforce Commerce Cloud each score 72 in head-to-head comparisons (92, 92, and 91 queries respectively). Commercetools trails at 65 across 83 queries; WooCommerce drops to 49. The median evaluation score across all brands is 3, signaling a steep drop beyond the top cluster.
Hover or click a logo to see brand details
Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Trends
Over the last 12 months
Average evaluation scores swing from 63 in March 2026 to 5 in September 2026, though sample sizes vary wildly (13 to 66). Bloomreach is rising (+5 delta); Ware2Go is falling (-46). Volatility and thin monthly data make trend interpretation provisional.
Brands to know
In this category
HubSpot Commerce Hub
HubSpot Commerce Hub scores 78—the highest in the featured set—despite absent shortlist data, signaling strong evaluation performance in direct comparisons. It likely plays well in CRM-native commerce workflows.
Read brand profile →Commerce Components by Shopify
Dominates with 73.9% shortlist rate and 1,924 mentions, yet scores 77 in evaluations. The gap suggests LLMs cite it reflexively but dock points in nuanced buyer scenarios.
Read brand profile →Stripe
Appears in 35.7% of prompts with a 72 evaluation score, but only 43 in broader comparisons (54 queries). Stripe owns payments infrastructure but loses ground when commerce platforms bundle checkout.
Read brand profile →BigCommerce
Second in shortlist rate (61.7%) and ties Shopify at 72 in evaluations (92 queries), yet scores just 40 in the featured set. The discrepancy hints at strong enterprise positioning undermined by mid-market noise.
Read brand profile →Bloomreach
Rising (+5 delta) with a 63 score. Bloomreach specializes in commerce search and merchandising, carving a niche as personalization demands grow beyond core platform features.
Read brand profile →Citation sources
Where AI pulls citations from
1000 citations captured across Commerce prompt runs.
Vendor pages
174Product, help, and marketing pages from tracked vendors
Independent sources
170Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Commerce questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the categoryEvaluation
Buyers comparing options- A Complete Guide on Build vs Buy eCommerce Marketplacesparxitsolutions.com
- Build vs buy: e-commerce platforms - DEPT®deptagency.com
- Build vs Buy – Choosing your eCommerce Platformexperionglobal.com
Conversion
Buyers ready to buy- Best Free Ecommerce Website Builder (2026 Guide)fitsmallbusiness.com
- 10 Best Ecommerce Platforms for 2026 (Tested & Ranked)technologyadvice.com
- Best Free Ecommerce Platforms in 2026 - Our Top Picks - Ecommerce-Platforms.comecommerce-platforms.com
Drill down
Subcategories
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