AEO Audit is a free tool that scores B2B SaaS websites for AI search visibility — how likely they are to be cited by ChatGPT, Perplexity, and Google AI Overviews when B2B buyers search.

What is AI Engine Optimization (AEO)?

AI Engine Optimization (AEO) is the practice of structuring content, entity signals, and technical infrastructure so that AI engines cite your brand in generated answers. It extends traditional SEO to cover ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Yes. AEO Audit is free. Enter any B2B SaaS brand and receive a full AI visibility score with prioritised recommendations.

How does AEO Audit score websites?

AEO Audit scores across six pillars: AI Visibility (22%), Brand Authority (23%), Content Quality (18%), Platform Optimization (15%), Structured Data (12%), and Technical AEO (10%). Each pillar reflects specific signals that AI engines use when deciding which sources to cite.

Category · AI Citation Index

Commerce

Stripe Terminal leads 481 brands at 46.6% shortlist rate; Paddle tops evals at 100, while legacy players NetSuite and Dynamics 365 anchor mid-tier.

436 discovery queries · 100 head-to-heads · refreshed May 5, 2026

Discovery stage

The shortlist

Across 436 buyer-style "Commerce" queries

Most cited · CommerceLive

Stripe Terminal

stripe.com

Cited in 203 of 436 buyer questions for Commerce

ChatGPT—Gemini—Claude—

Citation rate

47%

Visibility score72/100

See the full Stripe Terminal profile→

Stripe Terminal appears in 203 of 436 prompts (46.6% shortlist rate, 950 mentions), outpacing NetSuite (43.4%) and pointapp.org (36.7%). PayPal and Microsoft Dynamics 365 round out the top five with 31.7% and 22.5% rates respectively. The category shows strong model consensus with 85 brands appearing across all five models.

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Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

Stripe

21/37

Square

19/37

Netsuite

18/37

POINT

15/37

Microsoft

12/37

Netsuite

9/23

Microsoft

7/23

Stripe

6/23

PayPal

6/23

POINT

6/23

Focused

11/13

BigCommerce

8/13

Channels

8/13

Dashboard

6/13

WooCommerce

6/13

Focused

8/10

BigCommerce

8/10

Salesforce

7/10

Channels

7/10

Netsuite

6/10

POINT

5/7

Route

3/7

Square

2/7

Stripe

2/7

PayPal

2/7

Zoho Expense

7/7

Linnworks

6/7

Netsuite

6/7

Brightpearl

5/7

POINT

5/7

Netsuite

5/7

POINT

2/7

Default

2/7

Microsoft

2/7

Channels

2/7

BigCommerce

7/7

WooCommerce

6/7

Focused

5/7

Channels

5/7

Square

5/7

≥50% cited

25–49%

<25%

Topics are discovery-stage prompt clusters · commerce

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 56/100

Paddle scores a perfect 100 across four comparison queries, trailed by HubSpot Commerce Hub at 84. Toast and IBM Sterling Order Management tie at 64, while Stripe Terminal—despite dominating shortlists—registers just 59 in evaluations. The median evaluation score sits at 56 across eight tested brands.

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure

Median citation rate 56/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Brands to know

In this category

Stripe Terminal

Dominates shortlists with 950 mentions and 72 overall score, but evaluation performance (59) lags its recommendation volume. Gap suggests strong brand recall, weaker fit precision.

Read brand profile →

HubSpot Commerce Hub

Scores 84 in head-to-head evaluations and 78 overall. Delivers above-median performance in comparative scenarios despite lower shortlist visibility than Stripe or NetSuite.

Read brand profile →

Zoho Inventory

Rose 12 points in recent trend data and holds a 78 overall score. Rising trajectory stands out in a category where Paddle dropped 35 points over the same window.

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Chargebee

Scores 72 overall with no evaluation data yet captured. Strong featured-candidate placement suggests recurring revenue and subscription-commerce use cases drive citations.

Read brand profile →

Netsuite

Second-highest shortlist rate (43.4%, 712 mentions) with 63 score. Oracle's ERP-commerce integration anchors enterprise citations across 189 of 436 prompts.

Read brand profile →

Citation sources