AEO Score
77
Strong Presence
Avg Prompt Score
15
across 211 prompts
AI Share of Voice
10%
across 195 prompts
Critical Issues
2
critical + high
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
HubSpot is highly likely to be cited by AI engines for evaluation and conversion queries because it has strong third-party review authority (e.g., G2 vendor page with 13,625+ Sales Hub reviews) and extensive first-party comparison pages (e.g., HubSpot vs Salesforce). The single highest-ROI fix is to strengthen/verify AI-crawlable structured data for evaluation queries (SoftwareApplication + FAQPage + pricing offer markup) so models can cite HubSpot’s own pages for “vs” and “pricing” answers without relying as much on third parties.
Based on audit of hubspot.com · Jun 8, 2026