Subcategory · AI Citation Index

SIEM

Splunk and Microsoft dominate SIEM shortlists; Elastic and Rapid7 trail. SentinelOne surging +28 pts, Microsoft Defender dropping -16.

172 discovery queries · 261 head-to-heads · refreshed Jun 7, 2026

Discovery stage

The shortlist

Across 172 buyer-style "SIEM" queries

Splunk (splunk.com) appears in 50% of 172 shortlist prompts across three product slugs, with Microsoft Defender for Identity matching that rate. Rapid7 leads branded diversity with 5 models citing it, but trails Splunk and Microsoft in absolute shortlist frequency. Elastic appears 48% of the time, while LogRhythm SIEM lags at 23%.

4%13%22%31%41%Coverage — share of discovery prompts where the brand surfaces43%54%65%76%87%Engine diversity

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions
Tracked acrossChatGPT,Gemini,Claude

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Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

1Rapid7
7/10
2InsightIDR
7/10
3Google Security Operations
7/10
4Sumo
6/10
5Splunk Enterprise Security
6/10
1Google Security Operations
7/7
2LogRhythm SIEM
4/7
3Microsoft
3/7
4Splunk Enterprise Security
3/7
5Splunk
3/7
1Rapid7
6/7
2InsightIDR
5/7
3LogRhythm SIEM
5/7
4Sumo
5/7
5Graylog
4/7
1Microsoft
7/7
2Rapid7
7/7
3InsightIDR
7/7
4Elastic Security
7/7
5Splunk Enterprise Security
7/7
1Elastic Security
5/5
2Elastic
5/5
3Splunk
5/5
4Microsoft
5/5
5Splunk Enterprise Security
5/5
1Sumo
5/5
2Google Security Operations
5/5
3Expel
3/5
4Elastic Stack
3/5
5Red Canary
2/5
1Sumo
5/5
2Rapid7
5/5
3InsightIDR
5/5
4LogRhythm SIEM
4/5
5Google Security Operations
4/5
1Microsoft
5/5
2Elastic Security
5/5
3Elastic
5/5
4Splunk Enterprise Security
5/5
5Splunk
5/5
≥50% cited
25–49%
<25%
Topics are discovery-stage prompt clusters · siem

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 7/100

Splunk, Splunk Enterprise Security, and Microsoft Sentinel tie at 54 average evaluation score across 30 head-to-head queries. Elastic Security and Google Security Operations score 50 across 28 comparisons. Rapid7 scores only 34 across 19 queries, well below the SIEM category average of 38.

0255075100Evaluation citation rate — % of category evaluation prompts citing this brand08152330Evaluation prompts cited inmedian citation ratemedian exposure

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure
Median citation rate 7/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Citation sources

Where AI pulls citations from

657 citations captured across SIEM prompt runs.

Vendor pages

319

Product, help, and marketing pages from tracked vendors

Independent sources

248

Reviews, encyclopedias, forums, press — not vendor-owned

Buyer questions

What AI cites for top SIEM questions

Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.

Discovery

Buyers exploring the category

Evaluation

Buyers comparing options

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