Rapid7 is highly likely to be cited for evaluation-stage queries like "What is the best SIEM software?" and "What is the best SIEM software for incident response?" because it has strong third-party authority (G2 reviews) and first-party comparison content (e.g., Rapid7 vs. Sumo Logic). The single highest-ROI fix is to expand first-party, brand-led comparison coverage for the exact competitor set (LogRhythm SIEM, Microsoft Sentinel, Splunk Enterprise Security, CrowdStrike Falcon Endpoint Protection Platform) and ensure structured data (SoftwareApplication/FAQPage) is present so AI engines can reliably extract answers for "How does Rapid7 compare to ..." and "How much does Rapid7 cost?".