Other products from IBM
AEO Score
66
Strong Presence
Avg Prompt Score
13
across 131 prompts
AI Share of Voice
17%
across 131 prompts
Critical Issues
5
critical + high
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
IBM is highly likely to be cited by AI engines for B2B evaluation queries because it has strong third-party review/award signals (e.g., G2 review pages and TrustRadius awards) and clear first-party pricing pages for multiple products. The highest-ROI fix is to strengthen crawlable, product-level structured data (SoftwareApplication/FAQPage) and ensure evaluation-intent pages (pricing + integrations + comparisons) are consistently SSR/crawlable so AI engines can quote specifics for “IBM pricing” and “IBM vs competitor” style prompts.
Based on audit of ibm.com · May 4, 2026