AI Visibility
measured21/100
Emerging · in Endpoint Protection
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals63/100
Some gaps
Avg Prompt Score
31
across 429 prompts
AI Share of Voice
30%
across 411 prompts
Critical Issues
5
critical + high
How AI Visibility breaks down
in Endpoint Protection
Composite = 60% coverage + 40% engine breadth, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Darktrace is visible in
2Executive summary
Darktrace is highly likely to be cited by AI engines for evaluation-stage cybersecurity queries because it has strong third-party authority signals (notably Gartner Peer Insights pages and Gartner Magic Quadrant positioning) and substantial first-party thought leadership content. The biggest citation risk is evaluation/comparison query coverage on darktrace.com itself ("[Brand] vs [Competitor]" and pricing crawlability), plus potential gaps in structured data (SoftwareApplication/FAQPage) and technical crawlability signals for AI bots.
Based on audit of darktrace.com · Apr 2, 2026