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Subcategory · AI Citation Index

Endpoint Protection

The endpoint protection market demonstrates remarkable AI model agreement, with 42 consensus brands and top contenders achieving shortlist rates near 70% across maximally diverse model sets (diversity=4). Sophos edges ahead at 74%, followed closely by SentinelOne (72%) and CrowdStrike (69%), while Microsoft 365 appears multiple times at varying rates (68%, 60%, 49%), suggesting context-dependent positioning. The high model diversity scores indicate these recommendations hold across different AI architectures, not just model family consensus.

174 discovery queries · 338 head-to-heads · refreshed Sep 24, 2026

Discovery stage

The shortlist

Across 174 buyer-style "Endpoint Protection" queries

29%41%54%67%79%Coverage — share of discovery prompts where the brand surfaces71%76%81%86%91%Engine diversity

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions
Tracked acrossChatGPT,Gemini,Claude

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Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

1Bitdefender GravityZone
8/8
2ESET PROTECT
8/8
3ThreatDown
8/8
4Microsoft
8/8
5Sophos
8/8
1CrowdStrike Falcon
7/7
2Microsoft
7/7
3Sentinelone
7/7
4Cortex XDR
7/7
5Crowdstrike
7/7
1Microsoft
7/7
2Sentinelone
7/7
3Crowdstrike
7/7
4Sophos
7/7
5ESET PROTECT
6/7
1CrowdStrike Falcon
7/7
2Sentinelone
7/7
3Microsoft
7/7
4Sophos
7/7
5Bitdefender GravityZone
7/7
1Malwarebytes for Teams
6/6
2Bitdefender GravityZone Business Security
6/6
3Microsoft
6/6
4Bitdefender GravityZone
6/6
5CrowdStrike Falcon Go
6/6
1CrowdStrike Falcon
6/6
2Sentinelone
6/6
3Microsoft
6/6
4Sophos
6/6
5Cortex XDR
6/6
1Microsoft
6/6
2Sophos
6/6
3Sentinelone
6/6
4ESET PROTECT
6/6
5Eset
6/6
1Malwarebytes for Teams
5/5
2Bitdefender GravityZone
5/5
3CrowdStrike Falcon Go
5/5
4Microsoft
5/5
5Sophos
5/5
≥50% cited
25–49%
<25%
Topics are discovery-stage prompt clusters · endpoint-protection

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 7/100

0255075100Evaluation citation rate — % of category evaluation prompts citing this brand09172634Evaluation prompts cited inmedian citation ratemedian exposure

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure
Median citation rate 7/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

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