Category · AI Citation Index
Security
Security is a fragmented category with no single consensus pick. Crowdstrike captures the most AI attention in discovery prompts — showing up in four out of five buyer queries about security software — but Proofpoint and Mimecast each surface on every engine and win more head-to-head comparisons than they lose. Three brands sit in the absent-giant archetype: Snyk, CyberArk, and Okta all score above the category median in evaluation prompts but rarely surface in AI discovery. The category is contested — no brand owns more than half of AI attention, and the evaluation stage is split across a dozen brands with overlapping win rates.
274 discovery queries · 132 head-to-heads · refreshed May 1, 2026
Discovery stage
The shortlist
Across 274 buyer-style "Security" queries
Crowdstrike surfaces in 81% of discovery prompts about security software and shows up on all five engines we track — ChatGPT, Claude, Gemini, Perplexity, and Microsoft Copilot. Proofpoint and Mimecast trail at 59% and 54% respectively, but both maintain visibility across every engine. Orca Security and ServiceNow each land in roughly a third of buyer queries, while 1Password, Vanta, and Drata cluster in the 24-29% band — all visible on every engine but far behind Crowdstrike in raw query share.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 57/100
When buyers ask AI to compare security tools head-to-head, no single brand dominates. Abnormal Security and Qualys CyberSecurity Asset Management each win more matchups than they lose, averaging 67 across comparison queries. BeyondTrust Privileged Remote Access, Lacework, and Mimecast all score 65-66 — right at the category median. Wiz and Proofpoint surface in the most head-to-head prompts but average 63, below the median, meaning both lose more comparisons than they win despite high query volume.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Crowdstrike
Falcon platform for endpoint detection and response
Read brand profile →Proofpoint
Consensus pickEmail security and threat protection suite
Read brand profile →Mimecast
Consensus pickCloud-based email management and security
Read brand profile →1password
Password manager for teams and enterprises
Read brand profile →Snyk
Absent giantDeveloper-first application and container security
Read brand profile →Citation sources
Where AI pulls citations from
1000 citations captured across Security prompt runs.
Vendor pages
275Product, help, and marketing pages from tracked vendors
Independent sources
270Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Security questions
Most queries are top-of-funnel exploration — buyers ask AI for the best security tools by company size, vertical, or specific threat vector ('good SIEM options for businesses with under 50 employees', 'top endpoint protection software for startups in the seed stage'). A smaller slice digs into trust and compliance ('SOC 2 compliant security software', 'industry-leading security platforms by reputation'). Pricing and ROI questions make up the tail ('how much does security software cost', 'easiest security tools to onboard').
Discovery
Buyers exploring the category- 10 Best Identity Access Management Tools 2025 (Free & Paid)comparitech.com
- Top 12 Identity and Access Management Platforms - Security Boulevardsecurityboulevard.com
- 8 Best IAM Solutions in 2026 (In-Depth Look)tryrisotto.com
- Top 10 Identity & Access Management Companies to Watch in 2025 and Beyondresearchandmarkets.com
Drill down
Subcategories
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