Category · AI Citation Index
Security
Security is a contested category with no single consensus pick — instead, a duopoly at the top and deep fragmentation below. SentinelOne and CrowdStrike each surface in more than half of AI discovery prompts across four engines, trading nearly identical citation share, but SentinelOne wins more head-to-head comparisons than CrowdStrike does (67/100 vs 63/100 on average). Below that duopoly sits a long tail: ServiceNow, Orca Security, Vanta, and Drata all surface in 10-25% of discovery queries, but none consistently wins head-to-heads. The archetypes here are sharp: 1Password, Snyk, Okta, and Proofpoint are absent giants — they win many head-to-head comparisons but rarely surface in AI discovery prompts. Splunk and Microsoft Sentinel are kingmakers, appearing in dozens of head-to-heads but splitting wins and losses. This is a fragmented market with two brands capturing the bulk of AI eyeballs and a dozen smaller players visible only in subcategory niches.
659 discovery queries · 730 head-to-heads · refreshed Aug 16, 2026
Discovery stage
The shortlist
Across 659 buyer-style "Security" queries
SentinelOne and CrowdStrike own the top of the shortlist, each surfacing in more than half of buyer queries about security software across four AI engines (ChatGPT, Claude, Gemini, Perplexity). ServiceNow and Orca Security follow at 25% and 24% discovery share respectively, visible on all five engines we track. Vanta, Drata, Lacework, and Secureframe cluster in the 9-17% band, each surfacing across all five engines but commanding far smaller share of AI attention than the duopoly at the top.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 3/100
SentinelOne wins more head-to-head comparisons than it loses, averaging 67/100 across 74 comparison queries. CrowdStrike Falcon, Splunk, and Microsoft Sentinel tie at 65/100 — each surfacing in around 70 head-to-head prompts and splitting wins evenly. Okta scores 59/100 across 65 head-to-heads, while Microsoft Entra ID loses more than it wins at 48/100.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Sentinelone
RiserAI-powered endpoint detection and response platform
Read brand profile →Crowdstrike
Cloud-native endpoint protection and threat intelligence
Read brand profile →1password
Absent giantPassword vault and secrets manager for teams
Read brand profile →Snyk
Absent giantDeveloper-first application security and dependency scanning
Read brand profile →Okta
Absent giantIdentity and access management for enterprise SSO
Read brand profile →Citation sources
Where AI pulls citations from
1000 citations captured across Security prompt runs.
Vendor pages
247Product, help, and marketing pages from tracked vendors
Independent sources
263Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Security questions
Buyers lean into discovery-stage shortlisting — asking AI for tools by compliance requirement, threat category, or deployment scenario. Sample phrasings include 'What do compliance managers use to ensure vulnerabilities are addressed in a timely manner', 'software for automating threat intelligence gathering', and 'What are the common features of secrets management tools'. A smaller slice digs into evaluation-stage concerns — ROI measurement, risk-based feature prioritization, and CI/CD integration for secrets management.
Discovery
Buyers exploring the category- 10 Best Identity Access Management Tools 2025 (Free & Paid)comparitech.com
- Top 12 Identity and Access Management Platforms - Security Boulevardsecurityboulevard.com
- 8 Best IAM Solutions in 2026 (In-Depth Look)tryrisotto.com
- Top 10 Identity & Access Management Companies to Watch in 2025 and Beyondresearchandmarkets.com
Drill down
Subcategories
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