[unCited]

Subcategory · AI Citation Index

Identity & Access Management

Okta and Microsoft dominate AI shortlists; privileged access tools push narrower use cases; Azure Key Vault's citation momentum is collapsing.

173 discovery queries · 308 head-to-heads · refreshed Jun 9, 2026

Discovery stage

The shortlist

Across 173 buyer-style "Identity & Access Management" queries

Most cited · Identity & Access ManagementLive

Okta

okta.com

Cited in 122 of 173 buyer questions for Identity & Access Management — surfaced by 3 of 3 AI engines.

ChatGPTGeminiClaude
Citation rate
71%
Visibility score71/100
See the full Okta profile→

Okta appears in 70.5% of IAM prompts across 173 queries, the highest shortlist rate in the category. Google Cloud Identity-Aware Proxy and Azure Key Vault trail at 69.9% and 66.5%, while privileged access specialists CyberArk Privileged Access Manager and Ping Identity land in 61.3% and 64.7% of shortlists. Consensus spans 39 brands, signaling fragmented demand across SSO, PAM, IGA, and secret management sub-domains.

0%25%50%74%99%Coverage — share of discovery prompts where the brand surfaces68%72%77%82%86%Engine diversity

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions
Tracked acrossChatGPT,Gemini,Claude

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Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

1Okta
8/8
2Microsoft
8/8
3Cyberark
8/8
4Admin
8/8
5Ping Identity
8/8
1Okta
8/8
2Sailpoint
8/8
3Saviynt
8/8
4Ping Identity
8/8
5Cyberark
8/8
1Microsoft
7/7
2Okta
7/7
3Admin
7/7
4Ping Identity
5/7
5OneLogin
5/7
1Okta
7/7
2Admin
7/7
3Microsoft
7/7
4Cyberark
6/7
5Ping Identity
6/7
1Okta
5/5
2Ping Identity
5/5
3Sailpoint
5/5
4Cyberark
5/5
5Admin
5/5
1Microsoft
5/5
2Okta
5/5
3Auth0
5/5
4Ping Identity
5/5
5Admin
5/5
1Sailpoint
4/4
2Saviynt
4/4
3Cyberark
4/4
4Admin
4/4
5Okta
4/4
1Okta
4/4
2Admin
4/4
3Microsoft
4/4
4Ping Identity
4/4
5Default
3/4
≥50% cited
25–49%
<25%
Topics are discovery-stage prompt clusters · identity-access-management

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 9/100

Head-to-head evaluations produce a four-way tie: Okta, Microsoft Entra ID, Ping Identity, and Sailpoint each average 50 out of 100 across 28 comparison queries. CyberArk scores 46 in 26 comparisons, and Saviynt 45 in 25. The median average score across all evaluated brands sits at 9, exposing a long tail of niche or poorly differentiated vendors.

0255075100Evaluation citation rate — % of category evaluation prompts citing this brand07142128Evaluation prompts cited inmedian citation ratemedian exposure

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure
Median citation rate 9/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Citation sources

Where AI pulls citations from

747 citations captured across Identity & Access Management prompt runs.

Vendor pages

250

Product, help, and marketing pages from tracked vendors

Independent sources

263

Reviews, encyclopedias, forums, press — not vendor-owned

Buyer questions

What AI cites for top Identity & Access Management questions

Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.

Discovery

Buyers exploring the category

Evaluation

Buyers comparing options

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