Subcategory · AI Citation Index
Identity & Access Management
Okta and Microsoft dominate IAM shortlists; 187 vendors compete for mind-share in a fragmented, high-stakes security category.
173 discovery queries · 302 head-to-heads · refreshed Oct 16, 2026
Discovery stage
The shortlist
Across 173 buyer-style "Identity & Access Management" queries
Okta appears in 71% of IAM shortlists (122 of 173 prompts) and holds the highest citation score at 71, while Microsoft appears equally often but fragments across three distinct entries. Ping Identity (65% shortlist rate), CyberArk Privileged Access Manager (61%), and Sailpoint (59%) round out the consensus tier. Auth0 and miniOrange each crack 50% shortlist inclusion despite lower scores, signaling broad but shallow AI recognition.
Hover or click a logo to see brand details
Get weekly AI visibility changes for Identity & Access Management sent to your inbox.
Score shifts, new entrants, citation gaps — every Monday.
Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 6/100
Head-to-head evaluations show a four-way tie: Okta, Microsoft Entra ID, Ping Identity, and Sailpoint each average 50 points across 28 comparison queries. Microsoft (as a generic brand entity) trails slightly at 48 across 27 queries, while CyberArk and Saviynt sit at 46 and 45 respectively. The median evaluation score across all brands is just 6, exposing a long tail of niche or emerging players with minimal direct-comparison visibility.
Hover or click a logo to see brand details
Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Trends
Over the last 12 months
Monthly average scores swing wildly—from 14 in October 2026 to 71 in July—driven by small sample sizes (2 to 23 prompts per month). Zivver Email Encryption posted the largest gain (+16 delta) while Microsoft dropped 16 points, though both moves rest on limited data. Interpret momentum claims with caution until prompt volume stabilizes.
Brands to know
In this category
Okta
Leads on both shortlist frequency (71%) and citation score (71). AI models treat Okta as the default enterprise SSO and workforce identity anchor, especially in multi-cloud scenarios.
Read brand profile →Ping Identity
Appears in 65% of shortlists with a score of 67, tying Okta in head-to-head evaluations at 50. Strong signal for hybrid identity federation and API-security integrations.
Read brand profile →1password
Tops the featured-candidates list at 74 despite zero shortlist presence in the main data. Likely dominates consumer-to-SMB password-management queries outside the enterprise IAM core.
Read brand profile →Cloudflare
Scores 72 as a featured candidate, reflecting its Zero Trust Network Access pitch. AI models cite Cloudflare when IAM questions tilt toward edge identity and network-layer access control.
Read brand profile →Zivver Email Encryption
Climbed 16 points month-over-month and scores 62 overall. Niche play in secure-messaging and email-encryption verticals, not classical IAM, but AI conflates data-protection boundaries.
Read brand profile →Citation sources
Where AI pulls citations from
747 citations captured across Identity & Access Management prompt runs.
Vendor pages
250Product, help, and marketing pages from tracked vendors
Independent sources
263Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Identity & Access Management questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the category- 10 Best Identity Access Management Tools 2025 (Free & Paid)comparitech.com
- Top 12 Identity and Access Management Platforms - Security Boulevardsecurityboulevard.com
- 8 Best IAM Solutions in 2026 (In-Depth Look)tryrisotto.com
- Top 10 Identity & Access Management Companies to Watch in 2025 and Beyondresearchandmarkets.com
Evaluation
Buyers comparing options- Zero Trust Security Architecture: The 2026 Implementation Guidegraygroupintl.com
- Using SIEM for Zero Trust Security Models - SearchInformsearchinform.com
Want to know if AI cites your brand for Identity & Access Management?
Free audit. ChatGPT, Perplexity, Gemini, Claude.
Run an audit →