AI Visibility
measured61/100
Frequently Cited · in Endpoint Protection
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals66/100
Solid fundamentals
Avg Prompt Score
62
across 450 prompts
AI Share of Voice
63%
across 427 prompts
Critical Issues
4
critical + high
How AI Visibility breaks down
in Endpoint Protection
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Cortex XDR is visible in
3Executive summary
paloaltonetworks.com is highly likely to be cited for NGFW evaluation queries because it has first-party competitor comparison content (e.g., “Next-Generation Firewall vs. Fortinet”) and strong enterprise recognition signals (Forrester Wave Leader + Gartner Peer Insights Customers’ Choice). The single highest-ROI fix is to strengthen AI-citable evaluation structure (SoftwareApplication/FAQPage schema coverage for NGFW + pricing + “worth it”/SOC prompts) and ensure pricing is consistently crawlable for AI engines beyond docs/estimators.
Based on audit of paloaltonetworks.com · Apr 2, 2026