AEO Score
66
Strong Presence
Avg Prompt Score
62
across 449 prompts
AI Share of Voice
62%
across 426 prompts
Critical Issues
4
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Cortex XDR is visible in
3Executive summary
paloaltonetworks.com is highly likely to be cited for NGFW evaluation queries because it has first-party competitor comparison content (e.g., “Next-Generation Firewall vs. Fortinet”) and strong enterprise recognition signals (Forrester Wave Leader + Gartner Peer Insights Customers’ Choice). The single highest-ROI fix is to strengthen AI-citable evaluation structure (SoftwareApplication/FAQPage schema coverage for NGFW + pricing + “worth it”/SOC prompts) and ensure pricing is consistently crawlable for AI engines beyond docs/estimators.
Based on audit of paloaltonetworks.com · Apr 2, 2026