AEO Score
71
Strong Presence
Avg Prompt Score
40
across 720 prompts
AI Share of Voice
41%
across 702 prompts
Critical Issues
5
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Okta is visible in
4Executive summary
Okta is highly likely to be cited by AI engines for evaluation-stage identity prompts because it has strong third-party authority (notably G2) and publicly crawlable pricing with explicit per-user tiers. The biggest citation risk is the lack of clearly indexable first-party comparison pages for the exact competitor set (Microsoft Entra ID, Ping Identity, OneLogin, Auth0, Keycloak), which is what unlocks the highest-intent prompts like "How does Okta compare to Microsoft Entra ID?" and "What are the best alternatives to Okta?"
Based on audit of okta.com · Apr 2, 2026