Executive summary
Okta is highly likely to be cited by AI engines for evaluation-stage identity prompts because it has strong third-party authority (notably G2) and publicly crawlable pricing with explicit per-user tiers. The biggest citation risk is the lack of clearly indexable first-party comparison pages for the exact competitor set (Microsoft Entra ID, Ping Identity, OneLogin, Auth0, Keycloak), which is what unlocks the highest-intent prompts like "How does Okta compare to Microsoft Entra ID?" and "What are the best alternatives to Okta?"
Based on audit of okta.com · Apr 2, 2026
Avg Prompt Score
0
across 18 prompts
Category Rank
#6
of 24 brands
vs. Category Avg
+5
avg 66/100
Critical Issues
5
critical + high
Security · score distribution
24 brands71/100 · #6 of 24 · +5 above avg
Pillar scores vs. category average
Vertical line = category average (24 brands)