HockeyStack is already cited for several B2B marketing analytics shortlist queries (e.g., “best marketing analytics software for B2B companies”), but it’s missing from high-intent discovery patterns tied to specific buyer contexts like e-commerce, social media management, and enterprise-level organizations. The single highest-ROI fix is to publish and index first-party, use-case-specific “best for X” pages (e-commerce, social media teams, enterprise) that directly answer the missing discovery questions and route into evaluation content.