Subcategory · AI Citation Index
Headless CMS
Contentful, Sanity, and Storyblok dominate shortlists at ~66–68%, but Prismic scores highest (72) despite lower reach.
173 discovery queries · 262 head-to-heads · refreshed Jul 18, 2026
Discovery stage
The shortlist
Across 173 buyer-style "Headless CMS" queries
Contentful (68.2% shortlist rate, 557 mentions) and Sanity (67.6%, 532 mentions) lead the field with near-identical reach across 173 prompts. Storyblok trails closely at 65.3%, while Prismic appears in only 48% of queries yet commands a 72 quality score—the highest among top-tier brands. Strapi and Directus land in half as many shortlists but maintain strong model diversity.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 7/100
Head-to-head comparisons place Sanity, Contentful, Storyblok, and Strapi in a four-way tie at 47/100 average evaluation scores across 27 comparison queries each. Prismic drops to 39 when directly evaluated, and Contentstack and Directus fall further to 37 and 35 respectively. The category median sits at just 7, indicating most of the 44 brands rarely surface in comparative contexts.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Prismic
Prismic earns a 72 quality score—tied for second overall—despite appearing in fewer than half of shortlists. AI models cite it when precision and developer experience matter more than market share.
Read brand profile →Contentful
Contentful's 68% shortlist rate and 557 mentions make it the category anchor. It ties Storyblok at 66 for quality score and appears in every major model's recommendations.
Read brand profile →Sanity
Sanity matches Contentful's reach (68% vs. 67.6%) and evaluation performance (both 47/100), but scores three points lower at 63. Developer-first positioning keeps it front-of-mind for technical buyers.
Read brand profile →Acoustic Content
Acoustic Content jumped 27 points in recent months and scores 61 overall. The gain is the largest delta in the category, though absolute sample sizes remain small.
Read brand profile →Strapi
Strapi's open-source model drives 46.8% shortlist inclusion and a 47 evaluation score, but its 38 quality score is the lowest among frequently cited brands. Models recommend it for cost-sensitive teams willing to self-host.
Read brand profile →Citation sources
Where AI pulls citations from
555 citations captured across Headless CMS prompt runs.
Vendor pages
275Product, help, and marketing pages from tracked vendors
Independent sources
132Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Headless CMS questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the categoryEvaluation
Buyers comparing options- 12 Best Headless CMS Platforms for 2025 | Agami Technologiesagamitechnologies.com
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