Acoustic is a B2B customer engagement/CDP-style marketing automation platform, but AI citation is most at risk for evaluation-stage prompts that require first-party comparison and pricing evidence (e.g., “How does Acoustic compare to Braze?” and “How much does Acoustic cost?”). The single highest-ROI fix is to publish/ensure crawlable first-party pages for “Acoustic vs Braze” and “Acoustic vs Insider One” plus a publicly readable, tiered pricing page (server-side rendered) so AI engines can cite Acoustic directly for shortlist formation.