AEO Score
55
Growing Presence
Avg Prompt Score
11
across 424 prompts
AI Share of Voice
10%
across 413 prompts
Critical Issues
5
critical + high
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Optimizely is highly likely to be cited for evaluation-stage A/B testing queries because it has first-party comparison content (e.g., Optimizely vs AB Tasty/VWO) and strong third-party B2B review/analyst signals (Gartner Peer Insights and TrustRadius pages exist). The highest-risk query pattern is the competitor-specific set (e.g., "How does Optimizely compare to VWO Testing?" / "...AB Tasty?" / "...Insider One?" / "...Dynamic Yield?" / "...Kameleoon?") because only AB Tasty/VWO comparison pages were confirmed in live search, while the rest were not found on-site.
Based on audit of optimizely.com · May 6, 2026