Subcategory · AI Citation Index
Web CMS
Contentful and Sanity lead AI shortlists at 66% and 60%; Webflow holds third despite a 6-point drop in recent months.
179 discovery queries · 253 head-to-heads · refreshed Jun 8, 2026
Discovery stage
The shortlist
Across 179 buyer-style "Web CMS" queries
Contentful appears in 119 of 179 prompts (66% shortlist rate), edging Sanity (60%) and Webflow (58%). HubSpot splits across two slugs—generic hubspot.com (40%) and HubSpot CMS Hub (26%)—suggesting AI models treat the brand inconsistently. Drupal captures 37% of prompts, and Strapi 32%, rounding out the consensus tier of 29 brands.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
WordPress.comWordPress.comEvaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 6/100
Contentful and Sanity tie at 50 points average across 29 head-to-head comparison queries each. Webflow and Drupal follow at 48 points over 28 comparisons. Storyblok (43 points, 25 queries) and Strapi (41 points, 24 queries) trail the top four, while HubSpot scores 36 points across 21 comparisons—lower than its shortlist frequency suggests.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Contentful
Tops both shortlist frequency (66%) and head-to-head win rate (50 points over 29 queries). The API-first headless architecture and enterprise client roster keep it front-of-mind across AI models.
Read brand profile →Sanity
Matches Contentful's 50-point evaluation average and appears in 60% of prompts. Real-time collaboration and structured content editing resonate in developer-centric queries.
Read brand profile →Webflow
Visual design tooling differentiates it from headless rivals, securing 58% shortlist rate and 48-point evaluation score. The recent 6-point drop warrants monitoring but baseline remains strong.
Read brand profile →Storyblok
66 unCited score and 39% shortlist rate position it as a fast-rising headless contender. Visual editor bridges the gap between developers and content teams, a recurring AI talking point.
Read brand profile →Hyland Nuxeo
Gained 6 points month-over-month—the largest rise in the dataset. Enterprise document management pedigree appeals in regulated industries; 58 unCited score reflects niche strength.
Read brand profile →Citation sources
Where AI pulls citations from
717 citations captured across Web CMS prompt runs.
Vendor pages
266Product, help, and marketing pages from tracked vendors
Independent sources
168Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Web CMS questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the categoryEvaluation
Buyers comparing options
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