AEO Audit (uncited.ai) is a free tool that scores B2B SaaS websites for AI search visibility — how likely they are to be cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews when B2B buyers search for software.

What is AI Engine Optimization (AEO)?

AI Engine Optimization (AEO) is the practice of structuring content, entity signals, and technical infrastructure so that AI engines cite your brand in generated answers. It extends traditional SEO to cover ChatGPT, Perplexity, Gemini, and Google AI Overviews — the channels where B2B buyers increasingly discover software.

Yes. The AEO audit on uncited.ai is completely free. Enter any B2B SaaS domain and receive a full AI citation score with a prioritized fix list — no email or sign-up required.

How does AEO Audit score websites?

AEO Audit scores across six pillars: AI Visibility (22%), Brand Authority (23%), Content Quality (18%), Platform Optimization (15%), Structured Data (12%), and Technical AEO (10%). Each pillar reflects specific signals that AI engines use when deciding which sources to cite.

What is the best free AEO audit tool?

uncited.ai is the only free AEO audit tool that directly queries ChatGPT, Perplexity, Gemini, and Claude using real buyer-stage prompts — with no email or credit card required. It returns a citation score and prioritized fix list in about 60 seconds.

How do I get my brand cited by ChatGPT and Perplexity?

Getting cited by ChatGPT, Perplexity, and other AI engines requires three things: (1) strong third-party validation — especially G2 reviews, press mentions, and authoritative backlinks; (2) clear, structured content that answers the exact questions buyers ask AI; and (3) technical signals like schema.org SoftwareApplication markup and an llms.txt file. Run a free audit on uncited.ai to get a personalized fix list ranked by impact.

What is GEO (Generative Engine Optimization)?

GEO (Generative Engine Optimization) is a synonym for AEO. Both terms describe the practice of optimizing content and technical infrastructure so that AI-powered search engines — such as ChatGPT, Perplexity, Gemini, and Google AI Overviews — include your brand in their generated answers.

How is AEO different from SEO?

SEO optimizes for keyword ranking in traditional search engines like Google. AEO (AI Engine Optimization) goes further, optimizing for citation in AI-generated answers — where AI engines synthesize information and recommend sources rather than just listing links. AEO prioritizes entity credibility, third-party validation (G2, review sites), structured data, and content that directly answers buyer questions.

How does uncited.ai compare to Profound or Conductor for AEO?

uncited.ai is the only free option and the only one purpose-built for B2B SaaS. Profound is an enterprise-priced tool focused on brand monitoring. Conductor is a broad SEO platform that added limited Google AI Overviews tracking. uncited.ai audits all four major AI engines (ChatGPT, Perplexity, Gemini, Claude) using real buyer prompts and provides a public Citation Index leaderboard — all with no email gate.

What is the Citation Index?

The Citation Index on uncited.ai is a public leaderboard of 400+ B2B SaaS brands ranked by their AI citation score in each software category. It shows which brands AI engines most frequently recommend when buyers ask for software in categories like CRM, project management, marketing automation, and more. It is updated weekly from real AI engine responses.

Subcategory · AI Citation Index

CRM

HubSpot and Salesforce split top mentions; Pipedrive trails at 57% shortlist rate across 206 prompts.

206 discovery queries · 289 head-to-heads · refreshed Oct 2, 2026

Discovery stage

The shortlist

Across 206 buyer-style "CRM" queries

Most cited · CRMLive

Agentforce Nonprofit (formerly Salesforce Nonprofit Cloud)

salesforce.org

Cited in 151 of 206 buyer questions for CRM

ChatGPT—Gemini—Claude—

Citation rate

73%

Visibility score69/100

See the full Agentforce Nonprofit (formerly Salesforce Nonprofit Cloud) profile→

HubSpot appears in 73% of shortlists (150 of 206 prompts, 509 mentions), edging out Agentforce Nonprofit (73.3% rate, 475 mentions) and Pipedrive (56.8%, 327 mentions). Salesforce core product trails at 42.7% despite a score of 78. All top contenders reach 5-model diversity, signaling consensus across LLM providers.

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions

Tracked acrossChatGPT,Gemini,Claude

Get weekly AI visibility changes for CRM sent to your inbox.

Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

Salesforce

8/8

Microsoft

8/8

HubSpot

8/8

Pipedrive

8/8

Hubspot

8/8

Hubspot

7/7

Salesforce

7/7

HubSpot

6/7

Pipedrive

6/7

Zoho Expense

6/7

Salesforce

7/7

Hubspot

7/7

Salesforce

6/7

Zoho Expense

6/7

Unify

5/7

Hubspot

6/6

Salesforce

6/6

Salesforce

5/6

Pipedrive

4/6

HubSpot

4/6

Salesforce

6/6

Hubspot

6/6

Driven

5/6

Salesforce

5/6

Zoho Expense

5/6

Driven

5/5

Salesforce

5/5

Hubspot

5/5

Unify

4/5

Pipedrive

3/5

Salesforce

5/5

Hubspot

5/5

Pipedrive

4/5

3/5

Salesforce

3/5

Zoho Expense

5/5

Hubspot

5/5

Salesforce

5/5

Microsoft

5/5

Pipedrive

5/5

≥50% cited

25–49%

<25%

Topics are discovery-stage prompt clusters · crm

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 3/100

Salesforce and HubSpot tie at 57 average evaluation score across 33 head-to-head queries. Microsoft Dynamics 365, Zoho CRM, and Pipedrive cluster at 55 across 32 comparisons each. Freshsales drops to 43 (25 queries), while Close and Salesforce Sales Cloud register 34 in 20 comparisons.

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure

Median citation rate 3/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Trends

Over the last 12 months

Monthly evaluation scores swung from 59 in March 2026 to 12 in September (sample size 25), passing through a 69 peak in July on just 8 queries. Clari rose 17 points; SugarCRM fell 46. Volatile sample sizes limit trend confidence.

Biggest gain

Clari

+17 pts

Biggest drop

SugarCRM

-46 pts

Brands to know

In this category

Salesforce

Highest unCited score (78) but 42.7% shortlist rate suggests AI models reserve it for enterprise or complex-deployment prompts. Ties HubSpot in evaluation wins despite lower mention volume.

Read brand profile →

HubSpot

509 mentions and 73% shortlist coverage make it the default freemium answer. Score of 74 and 57 evaluation average confirm broad suitability across SMB and mid-market queries.

Read brand profile →

Pipedrive

Third in shortlist frequency (56.8%) with 327 mentions and a 74 score. Evaluation average of 55 matches Zoho and Dynamics 365, positioning it as the sales-focused alternative to marketing-heavy HubSpot.

Read brand profile →

Zoho Expense

Appears twice in top-10 shortlist (121 and 82 prompts) with 4-model diversity, totaling 450 mentions. Score of 69 and evaluation average of 55 reflect value-tier positioning across 32 comparisons.

Read brand profile →

Clari

Rose 17 points in trend data, the largest gain in the category. Score of 58 and limited shortlist presence suggest emerging recognition in revenue-operations and forecasting niches.

Read brand profile →

Citation sources