Executive summary
ThoughtSpot is highly likely to be cited by AI engines for BI evaluation queries because it has strong G2 authority (321 reviews, 4.4★) and visible first-party comparison content (e.g., “Looker vs Tableau” and “Looker vs Power BI” pages). The single highest-ROI fix is to add/expand first-party, brand-led comparison pages specifically for “ThoughtSpot vs Microsoft Power BI” and “ThoughtSpot vs Looker” (and ensure they’re crawlable/SSR), because that query pattern is where AI engines most often need a directly citable evaluation source.
Based on audit of thoughtspot.com · Apr 2, 2026
Avg Prompt Score
0
across 18 prompts
Category Rank
#9
of 20 brands
vs. Category Avg
-2
avg 68/100
Critical Issues
4
critical + high
Analytics · score distribution
20 brands66/100 · #9 of 20 · -2 below avg · median 66
Pillar scores vs. category average
Vertical line = category average (20 brands)