AEO Score
72
Strong Presence
Avg Prompt Score
79
across 594 prompts
AI Share of Voice
80%
across 576 prompts
Critical Issues
3
critical + high
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Metabase is highly likely to be cited by AI engines for BI evaluation queries because it has strong primary review authority (G2: 140 reviews, 4.4★) and first-party comparison landing pages (e.g., Metabase vs. Looker / Tableau / Power BI). The biggest remaining citation risk is structured-data completeness (SoftwareApplication/FAQPage/ratings) and ensuring pricing + comparison content is fully crawlable/SSR for AI crawlers; the single highest-ROI fix is to add/verify SoftwareApplication + FAQPage schema across evaluation and pricing pages so models can confidently answer “how much does Metabase cost?” and “Metabase vs [competitor]” with first-party citations.
Based on audit of metabase.com · Apr 2, 2026