Microsoft is extremely likely to be cited by AI engines for office productivity suite evaluation queries because it has strong third-party review authority (e.g., Microsoft 365 on TrustRadius shows 8015 reviews and 8.6/10) and highly crawlable, tiered pricing pages (e.g., Microsoft 365 plans with explicit monthly/yearly prices). The single highest-ROI fix is to strengthen first-party, brand-led comparison content specifically for the exact competitor names (Google Workspace, Zoho Workplace, Apple iWork, LibreOffice, Dropbox) so prompts like “How does Microsoft compare to Google Workspace?” and “What are the best alternatives to Microsoft?” can be answered from microsoft.com rather than only from third parties.