AEO Audit is a free tool that scores B2B SaaS websites for AI search visibility — how likely they are to be cited by ChatGPT, Perplexity, and Google AI Overviews when B2B buyers search.

What is AI Engine Optimization (AEO)?

AI Engine Optimization (AEO) is the practice of structuring content, entity signals, and technical infrastructure so that AI engines cite your brand in generated answers. It extends traditional SEO to cover ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Yes. AEO Audit is free. Enter any B2B SaaS brand and receive a full AI visibility score with prioritised recommendations.

How does AEO Audit score websites?

AEO Audit scores across six pillars: AI Visibility (22%), Brand Authority (23%), Content Quality (18%), Platform Optimization (15%), Structured Data (12%), and Technical AEO (10%). Each pillar reflects specific signals that AI engines use when deciding which sources to cite.

Subcategory · AI Citation Index

Identity Provider

Identity provider is a split-screen category. Okta captures universal discovery share — surfaces in 100% of buyer queries across ChatGPT, Claude, Gemini, and Perplexity — while PingIntelligence (92% of prompts), Microsoft, and Google Workspace each hold 84-86% share on all four engines. The head-to-head picture tells a different story: when buyers ask AI to compare options, CyberArk and Okta tie for the most wins (71/100 each), while SailPoint — visible in 55% of discovery prompts — loses more matchups than it wins (54/100). CyberArk is the riser here, gaining eight points of evaluation share recently while SailPoint falls nine. This is a consolidated category at the top of the shortlist, with a duopoly emerging in head-to-head wins despite much wider discovery distribution.

51 discovery queries · 41 head-to-heads · refreshed May 1, 2026

Discovery stage

The shortlist

Across 51 buyer-style "Identity Provider" queries

Most cited · Identity ProviderLive

Okta

okta.com

Cited in 51 of 51 buyer questions for Identity Provider — surfaced by 3 of 3 AI engines.

ChatGPTGeminiClaude

Citation rate

100%

Visibility score71/100

See the full Okta profile→

Okta surfaces in every buyer query about identity providers across all four engines. PingIntelligence lands in 92% of those same prompts, Microsoft and Google Workspace each appear in 84-86%. SailPoint (55% of queries) and CyberArk (53%) show up less frequently but still reach buyers on every engine. The tail is long — ten brands beyond Okta crack 40% discovery share, all visible across ChatGPT, Claude, Gemini, and Perplexity.

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions

Tracked acrossChatGPT,Gemini,Claude

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Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

Okta

7/7

Microsoft

7/7

Sailpoint

7/7

JumpCloud

6/7

Cyberark

6/7

Okta

6/6

Microsoft

6/6

Google Workspace

5/6

Admin

5/6

Default

3/6

Okta

6/6

Ping Identity

6/6

Google Workspace

6/6

Microsoft

6/6

Sailpoint

4/6

Okta

6/6

Admin

6/6

Ping Identity

6/6

Google Workspace

5/6

Cyberark

5/6

Okta

5/5

Default

5/5

Ping Identity

4/5

Microsoft

4/5

Admin

4/5

Okta

4/4

Sailpoint

4/4

Admin

4/4

Google Workspace

4/4

Ping Identity

4/4

Microsoft

4/4

Okta

4/4

Admin

4/4

Google Workspace

4/4

Duo Security

4/4

Okta

3/3

Ping Identity

3/3

Google Workspace

3/3

Admin

3/3

Default

3/3

≥50% cited

25–49%

<25%

Topics are discovery-stage prompt clusters · identity-provider

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 50/100

CyberArk and Okta tie for the most head-to-head wins at 71/100, each across ten to twelve comparison queries. SailPoint surfaces often in discovery but loses more matchups than it wins (54/100 across ten comparisons). Oracle Identity Management sits just below the category median at 49/100 across nine head-to-heads. Okta captures universal AI attention in discovery but splits evaluation wins evenly with CyberArk when buyers pit them against rivals.

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure

Median citation rate 50/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Brands to know

In this category

Okta

Cloud identity platform for workforce SSO

Read brand profile →

Cyberark

Riser

Privileged access management for enterprise security

Read brand profile →

Sailpoint

Faller

Identity governance and lifecycle automation

Read brand profile →

PingIntelligence for APIs

API security and identity orchestration

Read brand profile →

Oracle Identity Management

Enterprise IAM suite for Oracle ecosystems

Read brand profile →

Citation sources

Where AI pulls citations from

483 citations captured across Identity Provider prompt runs.

Vendor pages

159

Product, help, and marketing pages from tracked vendors

Independent sources

183

Reviews, encyclopedias, forums, press — not vendor-owned

Buyer questions

What AI cites for top Identity Provider questions

Every query in this category is top-of-funnel exploration. Buyers ask AI for the best identity provider solutions by company size ('small businesses'), by operational need ('streamline access control for employees'), or simply to understand the category ('What is identity provider software?'). No head-to-head comparison queries, pricing questions, or conversion-stage prompts have surfaced in the audit set yet — the entire signal is discovery-stage shortlist surfacing.