Subcategory · AI Citation Index
Identity Provider
The identity provider category demonstrates robust buyer engagement with shortlist rates clustering between 50-67% and maximum model diversity (4) across all top brands, indicating consistent cross-model recognition. Microsoft 365 appears three times in top rankings, signaling potential data artifacts or distinct product SKUs. The complete absence of prompt coverage (0%) reveals that all brand mentions stem from unprompted buyer consideration rather than guided evaluation, suggesting strong incumbent awareness in IAM infrastructure decisions.
171 discovery queries · 320 head-to-heads · refreshed Oct 22, 2026
Discovery stage
The shortlist
Across 171 buyer-style "Identity Provider" queries
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
AmazonEvaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 6/100
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Trends
Over the last 12 months
Brands to know
In this category
Okta
Leads shortlist rate at 67% with maximum model diversity, establishing position as top-of-mind specialized identity provider.
Read brand profile →Microsoft 365
Dominates through multiple entries (54-66% shortlist rates), reflecting its dual role as productivity platform and enterprise identity backbone.
Read brand profile →Auth0
Achieves 53% shortlist rate with full model diversity, demonstrating developer-focused identity platform maintains strong consideration.
Read brand profile →Citation sources
Where AI pulls citations from
483 citations captured across Identity Provider prompt runs.
Vendor pages
159Product, help, and marketing pages from tracked vendors
Independent sources
185Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Identity Provider questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the category- Top 12 Identity and Access Management Platforms - Security Boulevardsecurityboulevard.com
- Identity and Access Management Solutionskraftbusiness.com
Evaluation
Buyers comparing optionsWant to know if AI cites your brand for Identity Provider?
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