Subcategory · AI Citation Index
Device Management
Microsoft 365 and VMware lead shortlists; ServiceNow climbs in evaluations while Microsoft 365 drops sharply in recent months.
182 discovery queries · 257 head-to-heads · refreshed Oct 20, 2026
Discovery stage
The shortlist
Across 182 buyer-style "Device Management" queries
Microsoft 365 dominates shortlist frequency at 72.5%, appearing in 132 of 182 prompts, followed closely by VMware at 68.7%. Ivanti vADC, NinjaOne, and CrowdStrike Falcon round out the top tier, though only 79 of 179 brands achieve consensus status across the prompt set.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 3/100
Microsoft Intune, VMware, and Workspace ONE tie at 52 in average evaluation scores across 31 head-to-head queries. Microsoft 365 trails at 43, while NinjaOne scores 40 despite strong shortlist presence. ServiceNow sits at 32 but shows the sharpest upward momentum.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Trends
Over the last 12 months
Average category scores swing wildly from 65 in April 2026 to 1 in September, reflecting volatile or incomplete sampling. ServiceNow gained 13 points while Microsoft 365 fell 16 points between recent months, signaling a potential shift toward ITSM-native device management.
Brands to know
In this category
ServiceNow
Top-scoring candidate at 71 with the strongest upward trend (+13 delta). ITSM pedigree now extends into unified endpoint management, pulling ahead of traditional MDM players in comparative evaluations.
Read brand profile →Invgate
Scores 66 despite minimal shortlist visibility. Suggests models recognize Invgate's asset-management integration, though buyer awareness lags the technical footprint.
Read brand profile →Palo Alto Networks GlobalProtect
Ties Invgate at 66. Reflects convergence of zero-trust network access and device posture enforcement, blurring lines between security and endpoint tooling.
Read brand profile →Vmware
Scores 52 with 68.7% shortlist rate and maximum model diversity. Workspace ONE anchors enterprise MDM despite Broadcom acquisition uncertainty clouding long-term roadmap.
Read brand profile →Microsoft 365
Scores 58 but bleeding momentum (-16 delta). Intune bundles drive shortlist dominance, yet evaluation performance trails pure-play MDM vendors as buyers scrutinize feature depth.
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