AEO Score
63
Growing Presence
Avg Prompt Score
52
across 1202 prompts
AI Share of Voice
52%
across 1184 prompts
Critical Issues
6
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Marketo is visible in
4Executive summary
Adobe Marketo Engage is strongly positioned for AI citation on evaluation-stage prompts because it has very large G2 review volume (3084 reviews, 4.1★) and strong third-party authority signals like TrustRadius (2794 reviews). The single highest-ROI fix is to add/ensure first-party, crawlable comparison pages and evaluation Q&A blocks that directly answer the competitor comparison prompts (e.g., “How does Adobe Marketo Engage compare to HubSpot Marketing Hub?”) and the pricing prompt (“How much does Adobe Marketo Engage cost?”) from marketo.com itself.
Based on audit of marketo.com · Apr 1, 2026