AI Visibility
measured67/100
Frequently Cited · in Marketing Automation
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals63/100
Some gaps
Avg Prompt Score
49
across 1118 prompts
AI Share of Voice
49%
across 1100 prompts
Critical Issues
6
critical + high
How AI Visibility breaks down
in Marketing Automation
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Marketo is visible in
4Executive summary
Adobe Marketo Engage is strongly positioned for AI citation on evaluation-stage prompts because it has very large G2 review volume (3084 reviews, 4.1★) and strong third-party authority signals like TrustRadius (2794 reviews). The single highest-ROI fix is to add/ensure first-party, crawlable comparison pages and evaluation Q&A blocks that directly answer the competitor comparison prompts (e.g., “How does Adobe Marketo Engage compare to HubSpot Marketing Hub?”) and the pricing prompt (“How much does Adobe Marketo Engage cost?”) from marketo.com itself.
Based on audit of marketo.com · Apr 1, 2026