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Category · AI Citation Index

AI Applications

Microsoft leads 202 AI application brands with 42% shortlist rate; Synthesia surges +35 points while Microsoft Power Platform drops -67.

672 discovery queries · 490 head-to-heads · refreshed Sep 25, 2026

Discovery stage

The shortlist

Across 672 buyer-style "AI Applications" queries

Microsoft dominates with a 42.4% shortlist rate across 285 prompts, followed by Anthropic (33.0%) and Copy.ai (31.7%). GitHub Copilot and Glean trail at 23.1% and 20.7%, respectively. The top 10 brands capture 220 consensus mentions across 672 total prompts, signaling fragmented buyer consideration in a crowded field.

15%23%30%38%46%Coverage — share of discovery prompts where the brand surfaces44%56%68%80%92%Engine diversity

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions
Tracked acrossChatGPT,Gemini,Claude

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Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

1Claude
9/18
2Microsoft
8/18
3Anthropic
7/18
4Copy
6/18
5Jasper
6/18
1Jasper
7/11
2Conversion
7/11
3Writer
6/11
4Magic Studio
6/11
5Copy
6/11
1Microsoft
8/11
2Stacks
5/11
3Conversion
5/11
4GuardRails
4/11
5Salesforce
3/11
1GuardRails
8/8
2Microsoft
6/8
3Anthropic
5/8
4Playbook
4/8
5Conversion
4/8
1Microsoft
4/8
2Akkio
3/8
3Conversion
3/8
4Qlik Sense
2/8
5Julius
2/8
1Boost
6/7
2Microsoft
4/7
3Otter.ai
3/7
4Claude
3/7
5Fireflies.ai
3/7
1Jasper
5/7
2Copy
5/7
3Agency
5/7
4Conversion
4/7
5Magic Studio
4/7
1Microsoft
5/7
2Oracle
5/7
3Joule
4/7
4GitHub Copilot
3/7
5Glean
3/7
≥50% cited
25–49%
<25%
Topics are discovery-stage prompt clusters · ai-applications

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 2/100

Microsoft Copilot scores 55 in head-to-head evaluations (69 queries), outpacing Anthropic at 50 (62 queries) and GuardRails at 46 (58 queries). Copy.ai and Jasper score 29 and 28, respectively, despite stronger shortlist presence. Median evaluation score across all brands is 2, indicating polarized performance or incomplete evaluation coverage.

0255075100Evaluation citation rate — % of category evaluation prompts citing this brand017355269Evaluation prompts cited inmedian citation ratemedian exposure

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure
Median citation rate 2/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Citation sources

Where AI pulls citations from

1000 citations captured across AI Applications prompt runs.

Vendor pages

390

Product, help, and marketing pages from tracked vendors

Independent sources

378

Reviews, encyclopedias, forums, press — not vendor-owned

Buyer questions

What AI cites for top AI Applications questions

Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.

Discovery

Buyers exploring the category

Evaluation

Buyers comparing options

Drill down

Subcategories

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