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Subcategory · AI Citation Index

Voice AI

Contact-center platforms lead shortlists; Cognigy edges evaluation; ElevenLabs tops featured on TTS strength.

162 discovery queries · 230 head-to-heads · refreshed Oct 8, 2026

Discovery stage

The shortlist

Across 162 buyer-style "Voice AI" queries

nice.com and cognigy.com tie at 36.4% shortlist rate across 162 prompts, each appearing in 59 queries. ElevenLabs follows at 34.6% (119 mentions), then talkdesk.com at 30.9% and Deepgram at 27.8%. All top-five brands appear across all four LLMs tested.

22%29%35%41%47%Coverage — share of discovery prompts where the brand surfaces47%59%70%82%93%Engine diversity

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions
Tracked acrossChatGPT,Gemini,Claude

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Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

1Retell AI
9/10
2Synthflow
8/10
3Bland
7/10
4Regal
7/10
5Orum
5/10
1Microsoft
8/8
2Otter.ai
8/8
3Fireflies.ai
8/8
4Fathom
7/8
5Otter
4/8
1Retell AI
7/8
2Deepgram
7/8
3Azure AI Speech
7/8
4ElevenLabs
7/8
5Bland
6/8
1ElevenLabs
4/7
2Deepgram
4/7
3Voiceflow
4/7
4Amazon Web Services
4/7
5Azure AI Speech
4/7
1ElevenLabs
5/6
2Play.ht
4/6
3Descript
4/6
4Murf.ai
3/6
5Bland
3/6
1Talkdesk
6/6
2NICE CXone
5/6
3ServiceNow
5/6
4Cognigy
5/6
5Retell AI
5/6
1Microsoft
4/5
2Otter.ai
3/5
3Fireflies.ai
3/5
4Exec
3/5
5Oracle
3/5
1Otter.ai
4/5
2Speak AI
3/5
3Observe.AI
3/5
4Retell AI
3/5
5Deepgram
3/5
≥50% cited
25–49%
<25%
Topics are discovery-stage prompt clusters · voice-ai

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 5/100

Cognigy leads head-to-head comparisons with an average score of 47 across 27 queries, ahead of NICE CXone's 42 (24 queries) and Talkdesk's 40 (23 queries). Retell AI, Kore.AI, Deepgram, and PolyAI cluster between 33–37. The median evaluation score across all brands sits at 5, showing steep drop-off beyond the top tier.

0255075100Evaluation citation rate — % of category evaluation prompts citing this brand07142027Evaluation prompts cited inmedian citation ratemedian exposure

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure
Median citation rate 5/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Citation sources

Where AI pulls citations from

1000 citations captured across Voice AI prompt runs.

Vendor pages

313

Product, help, and marketing pages from tracked vendors

Independent sources

183

Reviews, encyclopedias, forums, press — not vendor-owned

Buyer questions

What AI cites for top Voice AI questions

Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.

Discovery

Buyers exploring the category

Evaluation

Buyers comparing options

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