Other products from IBM
AEO Score
63
Growing Presence
Avg Prompt Score
2
across 210 prompts
AI Share of Voice
4%
across 210 prompts
Critical Issues
4
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories IBM Operational Decision Manager (ODM) is visible in
2Executive summary
IBM is highly likely to be cited by AI engines for ETL evaluation queries because it has a strong G2 presence for IBM DataStage (73 reviews, 4.0/5) and publicly crawlable pricing with indicative starting costs. The biggest risk for conversion-stage citation is that IBM’s first-party evaluation content for direct competitor comparisons (e.g., IBM vs Pentaho Data Integration / AWS Glue / Azure Data Factory) is not clearly discoverable as dedicated, indexed comparison pages on ibm.com.
Based on audit of ibm.com · Jun 17, 2026