Other products from IBM
AEO Score
66
Strong Presence
Avg Prompt Score
9
across 105 prompts
AI Share of Voice
0%
across 87 prompts
Critical Issues
3
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories IBM Terraform (formerly HashiCorp Terraform) is visible in
1Executive summary
HashiCorp is very likely to be cited by AI engines for evaluation-stage queries because it has strong G2 review volume (e.g., 212 seller reviews; Terraform 99, Vault 46) and appears on Gartner Peer Insights for at least PAM use cases. The single highest-ROI fix is to add/expand first-party, brand-led comparison pages for each core product category (e.g., Vault vs CyberArk/1Password; Terraform vs Pulumi/OpenTofu) so AI can cite HashiCorp directly for shortlist and alternatives queries.
Based on audit of hashicorp.com · Apr 2, 2026