Other products from IBM
AI Visibility
measured43/100
Frequently Cited · in Observability & APM
measured from this brand's audit prompts
AEO Readiness
fundamentals63/100
Some gaps
Avg Prompt Score
4
across 182 prompts
AI Share of Voice
6%
across 182 prompts
Critical Issues
4
critical + high
How AI Visibility breaks down
in Observability & APM
Composite = 50% coverage + 30% engine breadth + 20% position, measured across this brand's own audit prompts (it isn't in a tracked category rollup yet). Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
IBM is highly likely to be cited by AI engines for ETL evaluation queries because it has a strong G2 presence for IBM DataStage (73 reviews, 4.0/5) and publicly crawlable pricing with indicative starting costs. The biggest risk for conversion-stage citation is that IBM’s first-party evaluation content for direct competitor comparisons (e.g., IBM vs Pentaho Data Integration / AWS Glue / Azure Data Factory) is not clearly discoverable as dedicated, indexed comparison pages on ibm.com.
Based on audit of ibm.com · Jun 17, 2026