Category · AI Citation Index
Software Marketplace
Capterra leads AI shortlists at 40% placement; Gartner and GetApp follow. Category average score is 41.6 across 13 brands.
581 discovery queries · 61 head-to-heads · refreshed Sep 28, 2026
Discovery stage
The shortlist
Across 581 buyer-style "Software Marketplace" queries
Capterra appears in 234 of 581 prompts (40.3% shortlist rate), edging Gartner (34.3%) and GetApp (29.1%). All three plus softwareadvice.com and TrustRadius reach all four LLM model families tested. G2 lags at 8.6% despite a score of 62, signaling recognition-placement mismatch.
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Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 2/100
Capterra leads head-to-head comparisons with an average evaluation score of 16 across 13 queries, followed by Gartner at 15 across 12 queries. AppDirect and Peer Insights tie at 7, while the category median sits at 2—suggesting most brands rarely enter direct comparison frames.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Capterra
Dominates both shortlist frequency (40.3%) and head-to-head evaluations (score 16). Gartner-owned but maintains independent brand recognition across all major model families.
Read brand profile →G2
Score of 62 ranks third among scored brands, yet shortlist rate trails at 8.6%. The 16-point decline since March suggests eroding training-data recency or shifting buyer language.
Read brand profile →Gartner
Appears twice in the top-10 shortlist (34.3% and 18.2% rates), likely reflecting both Peer Insights and Magic Quadrant citations. Evaluation score of 15 confirms enterprise credibility.
Read brand profile →GetApp
Third in shortlist frequency (29.1%) with a score of 58. Gartner Digital Markets sibling to Capterra; models treat it as a distinct entity despite shared review corpus.
Read brand profile →TrustRadius
Reaches 19.8% shortlist rate but scores only 36—lowest among featured brands. High mention count (202) suggests awareness without strong recommendation weight.
Read brand profile →Citation sources
Where AI pulls citations from
475 citations captured across Software Marketplace prompt runs.
Vendor pages
76Product, help, and marketing pages from tracked vendors
Independent sources
110Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Software Marketplace questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the category- What is Competitive Landscape of Pax8 Company? – businessmodelcanvastemplate.combusinessmodelcanvastemplate.com
- Pax8 integrates Microsoft Marketplace & launches MSP growth planchannellife.co.nz
- See the MSP 501 Winners’ Preferred Vendor and Supplier Finaliststhemspsummit.com
Evaluation
Buyers comparing optionsTrust
Buyers checking credibility- 10 Best SOC 2 Compliance Software for 2026brightdefense.com
- Drata vs Vanta: A Comprehensive Comparisonbrightdefense.com
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