Category · AI Citation Index
Software Marketplace
Six consensus platforms—Capterra, Gartner, GetApp, SoftwareAdvice, and TrustRadius—command the software discovery landscape with shortlist rates between 18-40% and uniform model diversity scores of 4. This perfect model agreement signals these are established, non-controversial choices in procurement workflows. However, 0% prompt coverage exposes a critical insight: while buyers use these platforms during vendor research, they never organically surface in conversational recommendations, suggesting they function as necessary infrastructure rather than trusted advisors.
581 discovery queries · 41 head-to-heads · refreshed Jun 15, 2026
Discovery stage
The shortlist
Across 581 buyer-style "Software Marketplace" queries
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Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 6/100
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Capterra
Leads the category at 40% shortlist rate with maximum model consensus, positioning it as the default starting point for software search despite zero organic advocacy.
Read brand profile →Gartner
Dual presence (34% and 18% shortlist rates) reflects its hybrid role as both marketplace and analyst authority, though buyers never cite it unprompted.
Read brand profile →TrustRadius
Trails at 20% shortlist rate but maintains full model consensus, suggesting it serves as a secondary validation source in multi-platform research workflows.
Read brand profile →Citation sources
Where AI pulls citations from
473 citations captured across Software Marketplace prompt runs.
Vendor pages
74Product, help, and marketing pages from tracked vendors
Independent sources
105Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Software Marketplace questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the category- What is Competitive Landscape of Pax8 Company? – businessmodelcanvastemplate.combusinessmodelcanvastemplate.com
- Pax8 integrates Microsoft Marketplace & launches MSP growth planchannellife.co.nz
- See the MSP 501 Winners’ Preferred Vendor and Supplier Finaliststhemspsummit.com
Evaluation
Buyers comparing optionsTrust
Buyers checking credibility- 10 Best SOC 2 Compliance Software for 2026brightdefense.com
- Drata vs Vanta: A Comprehensive Comparisonbrightdefense.com
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