Executive summary
Insightly is highly likely to be cited for evaluation-stage prompts like "What is the best CRM software?" and "How does Insightly compare to Salesforce?" because it has strong G2 authority (932 reviews, 4.2★) and first-party comparison landing pages for Salesforce and HubSpot. The single highest-ROI fix is to strengthen structured data + AI-crawlability signals (SoftwareApplication/FAQPage/llms.txt/robots.txt verification) so AI engines can reliably extract pricing, features, and comparison answers for prompts like "How much does Insightly cost?" and "What are the best alternatives to Insightly?".
Based on audit of insightly.com · Apr 1, 2026
Avg Prompt Score
0
across 22 prompts
Category Rank
#5
of 21 brands
vs. Category Avg
+3
avg 63/100
Critical Issues
3
critical + high
CRM · score distribution
21 brands66/100 · #5 of 21 · +3 above avg
Pillar scores vs. category average
Vertical line = category average (21 brands)