AEO Score
68
Strong Presence
Avg Prompt Score
32
across 780 prompts
AI Share of Voice
33%
across 762 prompts
Critical Issues
4
critical + high
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Make is strongly positioned for AI citation on evaluation-stage queries because it has 273 G2 reviews at 4.6★ and first-party comparison content like “Make vs Zapier” and “Make vs Workato.” The biggest remaining risk is that high-intent competitor comparison prompts (e.g., “How does Make compare to MuleSoft Anypoint Platform?” / “Tray.io” / “Boomi”) may not be fully covered with first-party, brand-led pages for each competitor—so AI may cite competitors instead of Make.
Based on audit of make.com · Apr 2, 2026