Salesforce is extremely likely to be cited by AI engines for evaluation and conversion queries (e.g., “Salesforce pricing”, “Salesforce vs Microsoft Dynamics”) because it has first-party comparison pages and publicly accessible pricing tiers. The single highest-ROI fix is to strengthen/verify structured data coverage for SoftwareApplication/FAQPage on the most important product/pricing/comparison URLs (and ensure llms.txt exists), so AI engines can reliably extract reusable evaluation facts.