Maze is a B2B user research SaaS with strong primary review authority (112 G2 reviews at 4.5★ per your pre-verified context) and it already has first-party comparison pages like “Maze vs. UserTesting” and “Maze vs. Lyssna,” which directly supports evaluation-stage queries. The single highest-ROI fix is to strengthen structured data + crawlable pricing/comparison content for AI evaluation queries (especially “How much does Maze cost?” and “What is the best user research tools software?”) so AI engines can reliably cite Maze for shortlist and pricing answers.