Executive summary
Lark is strongly positioned for AI citation on evaluation-stage prompts because it has a high-review G2 presence (171 reviews, 4.5★) and first-party comparison content exists (e.g., Lark vs Slack). The single highest-ROI fix is to expand/standardize first-party comparison + pricing crawlability so the brand can reliably answer “How does Lark compare to Zoom Workplace/Slack?” and “How much does Lark cost?” without relying on third parties.
Based on audit of larksuite.com · Apr 1, 2026
Avg Prompt Score
45
across 21 prompts
Critical Issues
4
critical + high