Executive summary
Kayako is a B2B help desk/customer self-service SaaS with strong primary review authority on G2 (223 reviews, 4★) and publicly crawlable pricing ($39/agent/mo billed annually on the pricing archive). The biggest AI-citation risk is evaluation-stage comparison coverage: while Kayako hosts first-party competitor comparison pages (e.g., Help Scout vs Freshdesk), there is no clear evidence (from live checks) of first-party pages specifically titled/structured for each required query pair (e.g., “Kayako compare to Zendesk” / “Kayako compare to Intercom”) and there is no confirmed SoftwareApplication/FAQPage/LLMs.txt structured-data footprint.
Based on audit of kayako.com · Apr 2, 2026
Avg Prompt Score
63
across 21 prompts
Critical Issues
5
critical + high