AI Visibility
measured51/100
Frequently Cited · in Marketing Automation
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals66/100
Solid fundamentals
Avg Prompt Score
62
across 798 prompts
AI Share of Voice
62%
across 798 prompts
Critical Issues
4
critical + high
How AI Visibility breaks down
in Marketing Automation
Composite = 60% coverage + 40% engine breadth, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Iterable is highly likely to be cited by AI engines for evaluation and trust queries because it has strong third-party review authority (e.g., 768 G2 reviews at 4.4/5) and an active TrustRadius profile (211 reviews, 8.8/10). The highest-ROI fix is to strengthen first-party evaluation surfaces—especially crawlable, tiered pricing and robust first-party “[Iterable] vs [Competitor]” pages—so AI can cite Iterable directly for comparison and cost queries rather than relying on third parties.
Based on audit of iterable.com · Apr 19, 2026