Executive summary
Clay is highly likely to be cited for category and evaluation prompts because it has strong G2 traction (190 reviews, 4.7/5) and extensive first-party FAQ content that directly answers pricing and “what is Clay” questions. The biggest AI-citation risk is evaluation-stage comparison intent—your domain shows competitor mentions and alternatives content, but live search did not surface first-party “[Clay] vs Apollo.io/ZoomInfo Sales/Lusha/Cognism/Saber” pages, so AI engines may cite competitors instead of Clay for the exact comparison queries.
Based on audit of clay.com · Apr 1, 2026
Avg Prompt Score
53
across 24 prompts
Critical Issues
5
critical + high