Capacity is highly likely to be cited for evaluation-stage queries because it has strong G2 presence (285 reviews, 4.4★) and first-party comparison-style content exists (e.g., “Zendesk vs. Capacity” and “Freshdesk vs. Zendesk” pages). The single highest-ROI fix is to add/expand first-party “[Capacity] vs Intercom” and “[Capacity] vs Zendesk” pages that clearly position Capacity first (to unlock the exact comparison prompts) and to ensure structured data (SoftwareApplication + FAQPage) is present on those evaluation pages.