AI Visibility
measured8/100
Invisible · in Marketing Automation
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals46/100
Some gaps
Avg Prompt Score
3
across 218 prompts
AI Share of Voice
3%
across 200 prompts
Critical Issues
6
critical + high
How AI Visibility breaks down
in Marketing Automation
Composite = 60% coverage + 40% engine breadth, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Zeta Marketing Platform is visible in
2Executive summary
Zeta Global is a B2B marketing automation/omnichannel marketing platform with strong enterprise analyst signals (e.g., Gartner Peer Insights page exists and Zeta claims Gartner Magic Quadrant recognition). The biggest AI-citation risk is evaluation-stage query patterns that require crawlable first-party assets—especially "How does Zeta Global compare to Braze?" / "How does Zeta Global compare to HubSpot Marketing Hub?" and "How much does Zeta Global cost?"—because live search did not surface first-party vs-competitor pages or crawlable pricing/structured-data signals.
Based on audit of zetaglobal.com · Apr 1, 2026