AEO Score
72
Strong Presence
Avg Prompt Score
73
across 895 prompts
AI Share of Voice
73%
across 877 prompts
Critical Issues
4
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Xero is visible in
4Executive summary
Xero is highly likely to be cited by AI engines for evaluation-stage prompts like "How does Xero compare to QuickBooks Online?" and "How much does Xero cost?" because it has first-party versus pages (e.g., Xero vs QuickBooks Online and Xero vs Freshbooks) and a publicly crawlable pricing page with tiered prices. The single highest-ROI fix is to strengthen structured data coverage (SoftwareApplication + FAQPage for evaluation queries) and ensure it’s consistently present across the key pages that answer "best accounting software" and "alternatives to Xero" prompts.
Based on audit of xero.com · Apr 2, 2026