AI Visibility
measured16/100
Emerging · in Customer Experience
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals54/100
Some gaps
Avg Prompt Score
6
across 972 prompts
AI Share of Voice
6%
across 972 prompts
Critical Issues
2
critical + high
How AI Visibility breaks down
in Customer Experience
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Swapcard is a B2B event management/event engagement platform with strong primary review visibility on G2 (228 reviews) and a publicly accessible pricing page with tier names (Starter/Professional/Enterprise). The biggest AI-citation risk is evaluation-stage “brand vs competitor” and “pricing” queries when first-party comparison pages and crawlable structured data (SoftwareApplication/FAQPage) are missing or not reliably extractable—fixing those is the highest-ROI step.
Based on audit of swapcard.com · Oct 7, 2026