AI Visibility
measured18/100
Emerging · in Digital Advertising
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals49/100
Some gaps
Avg Prompt Score
4
across 380 prompts
AI Share of Voice
4%
across 380 prompts
Critical Issues
3
critical + high
How AI Visibility breaks down
in Digital Advertising
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Squiz DXP is visible in
3Executive summary
Squiz is a B2B DXP/CMS/search platform with meaningful AI-citation presence on G2 (27 reviews, 4.2/5) and some secondary review coverage (Capterra 2 reviews, TrustRadius 2 reviews). The biggest AI citation risk is conversion-stage evaluation queries ("Squiz pricing" / "Squiz vs X" / "Squiz integrations") where first-party crawlable pricing and structured evaluation content are likely missing or not reliably extractable.
Based on audit of squiz.net · Jun 11, 2026